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Digital Marketing for Restaurants (2024)
Digital marketing for restaurants offers many tactics you can leverage to leave your mark online and stand out from the crowd. With about 82% of restaurants in the US alone having a social presence, digital has become the norm for restaurants. But how to build a strong online presence? ...read more
Restaurant Website Mistakes to Avoid
Your restaurant website is open 24 hours a day, seven days a week. It’s your most pivotal piece of digital marketing. It is the beginning and end of your marketing strategy. Your website brings you... ...read more
Combi Ovens Versus Conventional Cooking: What Are The Benefits For Operators?
Saving on labor, food and overhead costs has always been a priority for restaurant operators, but in recent years—with tighter competition and other challenges—it’s never been more important. When considering ways to trim costs, one area operators may not immediately gravitate toward is upgrading equipment. ...read more
Where Should Restaurant Brands Focus Their AI Efforts?
Artificial intelligence is top of mind for businesses. It has transitioned from being technical jargon to boardroom talk and management team discussions. While the restaurant industry has traditionally been slower to adopt new technology, AI stands out as a top priority for enterprise brands according to Qu’s 5th Annual State of Digital report. Unlocking AI’s true potential remains challenging for restaurants. AI innovations shouldn’t be a “standalone solution” for brands, but a value-added capability that’s integrated into the technology stack. ...read more
Ensuring the joys of hospitality are accessible
Despite significant advancements in corporate responsibility, the hospitality industry often falls short in accommodating people with disabilities. Many facilities still lack adequate access, clear signage, sensitive alarm systems, and specialised services that consider all spectrums of disability. The oversight extends to non-visible disabilities, such as auditory or mental health impairments, which are frequently not accounted for in standard accessibility measures. ...read more
Everything you need to know about digital innovation in restaurants
Twelve months ago, our heads exploded when we tried ChatGPT. Now, AI is a workhorse for writing emails, social media posts, grant submissions, and analysing financials or customer reviews on Google. We’re all early adopters when something is so intensely useful. So what else is promising big changes for sales, cost control, and productivity? ...read more
Introducing IHexagon by Rational
As we step into April 2024, the culinary world continues to buzz with excitement over the recent launch of the iHexagon by RATIONAL, a brand synonymous with innovation and quality in the professional kitchen. This groundbreaking product, unveiled in February, heralds a new era in food preparation technology, setting a benchmark for speed and quality. ...read more
Catering to Families: The Untapped Potential in the Restaurant Industry
As the restaurant industry faces multifaceted challenges, ranging from new minimum wage laws to reputational hurdles, a new hero has emerged: families with children. Despite a general decline in dining frequency, families have shown resilience and an increased appetite for dining out, according to Revenue Management Solutions' Q1 Consumer Survey, “Dining Dynamics in 2024: The Shifting Landscape of Consumer Tastes.” ...read more
Restaurant Goes Viral For Putting Influencer In Their Place
Restaurant Goes Viral For Putting Influencer In Their Place After They Asked To Eat For Free Just like celebrity chef Guy Fieri once said: “Food is not just eating energy. It’s an experience.” Unfortunately, in the age of social media, many people would like to take advantage of this experience. ...read more
Michelin Guide history: How did a tire company become an elite restaurant rating guide?
If you scored a Valentine’s Day reservation at a swanky Michelin-starred restaurant this year, you might wonder why an elite restaurant rating guide has the same name as a company that makes tires. ...read more
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