Why creating a story with your menu makes a difference
The term “food marketing” may conjure images of billboards or TV ads,
but the restaurant menu is one of the most important touchpoints to
engage your customers and keep them coming back.
For the past two years, food marketing has been dominated by pandemic-related risk management, but now, restaurants have the freedom to focus on what they can offer customers. With COVID-19 fading and people returning to restaurants, now is the right moment to revamp your brand.
Telling a coherent story across all touchpoints will make for a valuable experience and make customers want to keep dining at your restaurant again and again.
New Media Marketing for Restaurants: Attracting Guests Hungry for Something New
As the move to digital media continues to increase, and traditional media decreases year-over-year, restaurants need to cater their marketing efforts the same way. Digital marketing allows businesses to connect with customers in ways impossible through traditional means.
For a restaurant to thrive and reach its demographics in today's new market it is important to look at the differences between traditional media and digital media, to understand how consumers engage with brands on different social media platforms, and how to connect with your target audience using new media marketing.
Block builds out dining solutions suite with GoParrot acquisitionWhat is GoParrot? It offers a customizable white-label website and app so restaurants can set up and manage online ordering and delivery for their customers. GoParrot’s platform lets restaurants create marketing campaigns and track customer and sales analytics. It also integrates with point-of-sale (POS) systems like Clover and delivery apps like DoorDash and Uber Eats.
5 Ways Technology Can Save Your Restaurant Time and Money
Restaurant owners and managers have limited time and resources. Learn how to use restaurant technology to optimize workflows and reduce expenses.
From smart tools that track food temperatures to automated marketing campaigns, restaurant technology can free up time and resources. However, many owners don't take advantage of available features or waste time using tech that doesn't integrate well with other programs.