3 ways pizza marketers can turn up the heat
Brand marketing changes on an almost daily basis. Michael Morris, co-founder and head of growth at Hyperlocology, takes a look at three critical areas on which marketers must concentrate to stay ahead of the competition.
With success comes higher expectations. Let's face it — this is your reality, brand marketers. The bar has been set higher. Now, you need to look critically at your business, and not be complacent with what's worked to this point, because there are dozens of pizza concepts innovating and vying to eat your lunch.
It’s Time to Measure Up: Creating and Executing a Menu for Success With Location-Based Marketing
The restaurant industry has undergone a massive upheaval as a result of the pandemic. As consumer options and demand shifted, businesses were forced to adapt and prioritize new technologies and alternate ordering experiences that would allow them to deliver on customer expectations. Adopting a digital-first environment quickly became a priority and mobile technology is playing an integral role.
The most successful brands seeing the most growth and customer loyalty are those that have implemented omnichannel strategies blending the digital channels with offline channels.
True Loyalty Rewards for Restaurants Comes Via TextingForget loyalty programs—the true measure of customer fealty comes from exchanging text messages.
Mobivity reports a 44% lift in visits by diners who subscribed to text messages.
No need to bribe diners to visit, just remind them, says Mobivity's Chuck Moxley.
Worker shortage sees dishes coming off menus, businesses temporarily closing
Striking meals off the menu is one of the ways businesses are responding to an ongoing worker shortage in Western Australia as peak tourism season looms.
The closure of state and international borders, triggered by the COVID-19 pandemic, has contributed to a lack of workers across a range of sectors.