10 TikTok Video Ideas for Restaurants
Creating engaging content that resonates with your customers is the future of marketing. And TikTok is a great medium to put this content on, as it is a powerful tool that gives businesses the opportunity to reach a large audience in a short amount of time. As per TikTok stats, TikTok has become a top social network for teens and young adults, so it’s no surprise that it has quickly grown into one of the most popular platforms on the internet.
TikTok is the perfect place for restaurants to be due to its younger demographic, high engagement levels, and growth potential.
3 Data-Driven Approaches to Grow Your Restaurant
More than 70 percent of consumers expect personalization to be standard.
From your loyalty program to scrolls on your website menu, that digital footprint can be stretched to grow your business. Data lives everywhere and what’s even better is that you have the power to leverage that first-party data to its truest potential.
Restaurant brands and franchise owners could reap a range of benefits including a significant boost in revenue, return on ad spend, and increase in order size. The following are three tips to optimize your data and start growing your bottom line.
Tips for hospitality businesses seeking to utilise last-minute marketing tactics
At the outset, let’s be clear that having a strategy for last-minute sales to boost occupancy is not always an admission that your long-term strategy has failed. There are valid reasons why you may decide to target late business at certain times – demand for the area is strong and you see rates rising, for example.
If, however, you find you are constantly worrying about that last 15% of target occupancy, or the final covers that tip your restaurant into profit, then you need to have a short-term strategy to address the ‘here and now’ and also, of course, a longer term plan to make your business more predictable, therefore more stable.
Three tips to supersize your delivery profits
Food delivery in Australia is basking in somewhat of a golden age, its evolution accelerated by the onset of Covid and the subsequent lockdowns which followed.
This is both a blessing and a curse.
Where there are now means to reach more customers than ever before, your menu being literally at their fingertips, you are not alone in a new and improved delivery landscape that can, at times, border on saturated, leaving your menu shouting for attention in an already deafening arena.
So, what can you do to stand out from the rest?