TikTok to Monetize Viral Content Through VR Partnership
Popular social media company TikTok found a new way to monetize viral content on its platform: virtual restaurants. The company is partnering with Virtual Dining Concepts to launch 300 "TikTok Kitchen" by March 2022, with plans to open 1,000 locations by the end of the year.
Virtual Dining Concepts is no stranger to celebrity-backed restaurant brands. The company supports virtual restaurant concepts from popular YouTuber MrBeast, singer Mariah Carey and Dave Portnoy’s Barstool Sports. This will be VDC’s first venture with a platform, and not stars on a platform, although a press release indicates that creator stories will feature prominently in marketing and on the menu.
Six Reasons Promo and Gift Cards Will Be Driving Restaurant Trends in 2022
The restaurant industry has survived nearly two years of the global pandemic, adapting to ensure they provide the best possible experience for new and returning customers. Convenience, digital accessibility, and safety reign supreme. Among all the trends forecasted for hospitality establishments in 2022, restaurant gift cards are one of the most powerful tools in your tool belt. But why?
We’ve listed six trends you’ll see in restaurants in 2022 and, through them, how you can use gift and promotional cards to see even more success.
5 Restaurant Workplace Technologies to Improve Employee Experience
As with most restaurant categories, quick-service restaurants are making a renewed push for expansion and growth as the pandemic wanes and the economy reopens. However, quick-serves are finding it difficult to hire non-managerial staff to reboot and scale operations to pre-pandemic levels.
Here are five critical workplace technologies that quick-serves should put in place to improve restaurant worker experience.
Discover The Ultimate Marketing Resource In Two Weeks
2021 was a tough year for restaurants but we all got a little stronger because of the challenges we had to face.
2022 will continue to throw challenges at restaurants. But the ones that have mastered their experience and married it with good marketing, guest communication and great food are going to crush it.
Now that the game has changed, how do you become the restaurant of the future? It’s time to up your game and I’ve got the roadmap for you. Presenting the first ever Restaurant Marketing Summit!