The Ultimate Guide to Running a Social Media Campaign
Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. From start to finish, it’s imperative to stay focused on your brand’s goals and your audience’s needs.
And the campaign doesn’t end when your team hits “publish.” Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals.
Original story and image on Sprout Social
Original story and image on Entrepreneur
Digital Storytelling: How Brands Can Use Authenticity and Emotional Connection to Stand Out Online
Humans have communicated through storytelling for centuries. Aside from sharing information, stories connect communities and create lasting bonds. When digital marketers use storytelling to their advantage, they construct similarly strong bonds between brands and audiences. Focusing on authenticity and emotions during digital storytelling can strengthen those connections.
Measure and Maximize the Impact of Your Restaurant Loyalty Program
The age-old standard for loyalty measurement is RFV—recency, frequency, and lifetime value. While these are indeed good metrics, they do not provide a complete picture of your loyalty program nor are they easily actionable. Of course, everyone wants more of all three, but they are lagging indicators and hard to move.
Original story and image on QSR magazine
Original story and image on Searchengineland
Countdown to GA4: 100 days to make the switch
Like it or not, the countdown to GA4 is winding down. Here's what you need to know.
As the sun begins to set on Google Analytics Universal Analytics (UA), businesses are (or should be) gearing up for the transition to Google Analytics 4 ((GA4).
With just 100 days left until UA is officially retired, it’s crucial for organizations of all sizes to understand the benefits and challenges of migrating to GA4, as well as the essential steps to ensure a smooth transition.