Doing Rounds of The Kitchen Table
This week's fresh serve of news from around the Catering & Restaurant Industry.
Keep up-to-date with the latest in Catering Equipment & Restaurant Equipment, Food Trends & Business Tips from around the web.
The Perfect SMS Campaign for Restaurants and Takeaways
With technology ever evolving, and with the world becoming ever more impulsive, consumers just want to do everything quickly and easily. And SMS hits the nail on the head when it comes to being quick, easy, convenient and effective.
Setting up and sending a text message takes less than a minute. It then takes about 5 seconds to be delivered, and with 90 percent of all messages being read within 3 minutes, it only takes a matter of minutes from your SMS being created, to it being read by your customer.
WHAT’S ON?
Fine Food Australia is so much more than just a trade exhibition. It’s a four day celebration of new ideas, innovations and techniques, and the perfect opportunity to see first-hand what’s next for the food industry. Check out what's featuring this year at the show.
Ask the Experts
Australian Culinary Challenge
The World Trophy of Pastry, Gelato and Chocolate
Bake Skills Australia
Café Stage
Fitout & Design
and so much more!
The Main Stages Of Marketing Your Restaurant
You want to make your restaurant popular with people — that’s all you desire. From a marketing perspective, there are a lot of factors that you must consider to ensure a successful campaign and this can be achieved through utilising a range of different platforms.
In this article, we give you key ingredients for marketing your business. Unless you’re that community restaurant that can rely solely on word of mouth, it’s certain that you’ll need marketing to maintain and increase your customer base.
How the restaurant business works
The restaurant business can be immensely rewarding — but, as any restaurateur will tell you, it’s not easy work!
There’s a lot to know and a lot to do when you run a restaurant. On top of that, running a restaurant can be financially risky: it’s a tough business to turn a profit in, and an even tougher one to survive for a whole career in.
Still, it’s not too late for you to try to break into the business, and there are plenty of things that you can do to increase your odds of succeeding in the restaurant business.
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