The Best Pre-Launch Marketing Strategy for Your Fine Dining Restaurant
Launching a fine dining restaurant is an undoubtedly exciting venture, but it's not without its challenges. With the fierce competition in the food industry, a well-thought-out pre-launch marketing strategy is crucial to ensure your restaurant gets the attention it deserves. With 60 percent of new high-end restaurants failing within the first year, it’s clear that far too many budding restauranteurs are not pursuing the optimum marketing strategies. Here are five essential steps you need to take for a successful restaurant pre-launch.
The Best Pre-Launch Marketing Strategy for Your Fine Dining Restaurant
Original story and image on Modern Restaurant Management
Original story and image on Search Engine Land
Study: Blogs appear most often in top Google positions
Blog posts are the most common content type found in the top 5 Google positions, a new study has found.
Why we care. Multiple CTR studies show most organic clicks go to the top 5 positions on Google Search (around 69% to 74%). So prioritizing the types of content Google rewards with more visibility is only logical.
By the numbers. Blog posts are the most prevalent content type in the top 10 positions of Google Search, excluding home pages, according to a study by enterprise SEO platform BrightEdge. Blog posts appear:
- 511 times in the top 3 (8%).
- 1,014 times in the top 5 (23%)
How Best Restaurants delivers high-spend customers to you
With restaurants and cafes feeling the pressures of inflation and a decrease in customer spending, now is the time to look for new ways to attract patrons and increase spend per diner.
Spending at cafes, restaurants, and on takeaway food services has fallen for the first time since the COVID-19 lockdowns in September 2021. However, despite slowed retail spending nationwide, Australians are turning the tables with their affection for gifting
Original story and image on Hospitality Magazine
Original story and image on Harvard Business
From P.T. Barnum to Mary Kay: Lessons From 5 Leaders Who Changed the World
What do Steve Jobs and Sarah Breedlove have in common? Through a series of case studies, Robert Simons explores the unique qualities of visionary leaders and what today's managers can learn from their journeys.
What makes a leader great?
A dose of luck, for sure. But specific leadership traits mark extraordinary individuals time and time again and help elevate the standouts from the vast middle.