Doing Rounds of The Kitchen Table
This week's fresh serve of news from around the Catering & Restaurant Industry.
Keep up-to-date with the latest in Catering Equipment & Restaurant Equipment, Food Trends & Business Tips from around the web.
How Food and Hospitality Can Spice Up Marketing
In the hospitality industry, restaurants and fast-food operators are used to the idea of hiring temporary staff – after all, they rely on part-time waiters and kitchen workers to respond to the fluctuations in demand that is a fundamental challenge in the catering business.
But just as you wouldn't hire an experienced waiter to cook the food, or a chef to wait tables, you shouldn't hire waiters and cooks to be brand ambassadors. We're talking completely different skill sets here. It's all about the right people for the right role.
Make your own products a marketing priority
The products you develop and manage in-house are like the burgers in a fast food restaurant. You own the magic formula for them. They are proprietary. The products you pay someone else to create and/or manage are the soft drinks in a fast food restaurant.
Consumers want and need them, but they belong to someone else and you don't make as much money selling them. Braum's is not just a fast food restaurant. It's also a dairy which makes its own milk and ice cream. Shakes are proprietary, and all the signage related to combo meals push shakes first – not soft drinks…
Optimise your website for voice search
Smart devices are rapidly changing how users search, gather and process information. Most everywhere you go these days, you hear people summoning Google or Siri on their smartphones and using Google Home or Amazon's Alexa to search for data or make commands. People are turning to smart devices for voice search because it's faster, the answer is read back and you don't have to type on a small screen.
Voice search opens a few additional challenges when it comes to search engine optimization for your website. Here are a few points to consider:
Design secrets of a successful commercial kitchen
So what are the most important elements to great commercial kitchen design? And how often should you be updating it?
This article will explore the three key elements of a successful kitchen, and will speak with one of Australia's leading experts in kitchen design about their top tips.
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Using A Combi Oven, Vacuum Sealer & Blast Chiller Will Change The Way You Cook ...
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