Doing Rounds of The Kitchen Table
This week's fresh serve of news from the Catering and Restaurant Industry.
Keep up-to-date with the latest in Catering Equipment & Restaurant Equipment, Food Trends & Business Tips from around the web.
Research Can Be Key for Restaurants Reeling from COVID-19
The restaurant industry is difficult in the best of times, let alone when a worldwide pandemic forces closures, customers are forced to stay in their homes, told to social distance for months, and state government regulation telling owners and managers when you reopen shops or when they can be at half capacity.
Sadly, many restaurant owners have no GPS to lead them out of the pandemic wilderness. Key decisions are too often made by past experience or worse, going with the gut. But the past is of little help when the industry has never experienced anything like COVID-19 and making gut decisions is haphazard at best.
To find clarity, restaurants should consider turning to data and research to answer big questions on when customers will return, how to customize menus to capture every sales opportunity, as well as minimize supply chain disruptions resulting from the pandemic.
No fee restaurant gift cards to give hospitality industry a major boost
At a time when the hospitality industry demands a boost, The Restaurant Gift Card and The Pub and Bar Gift Card could provide a well needed shot in the arm.
The Restaurant and Catering Association (RCA), The Australian Hotels Association (AHA) and Woolworths have gone into partnership with The Card Network, launching a collection of gift cards that can be redeemed at over 20,000 hospitality venues Australia wide.
As long as restaurants accept eftpos, patrons can use these cards at any of these restaurants, pubs or bars across Australia.
Why Social Media for Restaurants Is Increasingly Important
Before we get started with some great examples of social media for restaurants, let's have a look at why social media marketing is important – especially for restaurants and cafes. Social media marketing has become important for restaurants because the owners get the chance of showing off their menus by using stunning visuals, building a positive impression of the shop, and keeping up with the clientele.
Good social media is going to combine the three traits (a good one is going to involve even more traits). These four tips below are going to be great, use them as pointers when you want to use a social media strategy to build out your restaurant.
Australia's love for coffee turning into a much-needed economic pick-me-up
Australians are braving trips out of their homes for a good cup of coffee – and it appears to be driving the start of an economic recovery.
The ABS’ preliminary retail turnover data for July shows Australians outside of Victoria have swiftly returned to cafes and restaurants.
Spending at these establishments helped lift overall retail turnover by 3.3 per cent for the month, supported by ongoing strength in household goods spending and an increase in clothing sales.
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