Quick Tips for Opening a Restaurant
Breaking into the food industry is an immense challenge, so set yourself up for success today. Check out these quick tips for opening a restaurant.
Starting any business requires a penchant for organization, finance, marketing, and customer service. Each of these aspects grows tenfold when opening a restaurant due to the daily demands of food service. Here are a few quick tips for opening a restaurant.
Original story and image on arlingtoncardinal.com
Original story and image on qsrmagazine.com
Restaurants Can Separate Themselves with Creative Marketing Programs
Restaurateurs would do well to keep in tune with their competitors, pay attention to what is working in tangential markets.
No matter the size or scope of your enterprise, restaurateurs can identify direct competitors, those in the overall food service industry and other successful retailers to spot marketing ideas that are being executed successfully. Sometimes, all it takes is one trendy idea. Given the recent cache around their fried chicken sandwich, you would think Popeyes invented the concept, even though direct competitors feature similar items. That’s excellent marketing.
TikToker influence growing in restaurant industry
As TikTok continues to grow in popularity, many restaurant marketers have been left wondering if the platform is worth the investment. The results of this survey show it is.
TikTok'ers like restaurants and will patronize ones they see on videos.
That's a prime finding of a national TikTok survey that revealed 36% of TikTok users have visited or ordered food from a restaurant after seeing the restaurant on the social media platform.
Additionally, 65% of TikTok content creators have visited or ordered food from a restaurant after viewing videos on TikTok.
Original story and image on fastcasual.com
Original story and image on pymnts.com
Leveraging Digital Tools, Data Analytics to Drive Customer Loyalty
Restaurant customers are no longer bound to one ordering channel, which means their rewards shouldn’t be either. In the Order To Eat Tracker, Jane McPherson, senior vice president of Capriotti’s Sandwich Shop, discusses how the fast casual chain leverages data analytics to customize its reward incentives and deliver them on the right channel to boost redemption.
The boom in online food ordering has prompted restaurant operators to continue seeking digital methods that can help them attract and retain customers in an increasingly competitive landscape.