How to Market Your Restaurant, Minus the Big Budget
Restaurants don’t need a dedicated marketing team or unlimited resources to get the message out and engage with guests.
Even lean teams can build strong marketing strategies. It all begins with mining data and understanding your customer base.
Original story and image on fsrmagazine.com
Original story and image on qsrmagazine.com
Why Marketing Should Always Be Part of Your Restaurant's Budget
Growth or not, your marketing budget should not be expendable.
As you know, gaining a foothold in the restaurant industry is no small feat. Starting a brand from scratch is a high-risk proposition and the odds are stacked against you.
Yet, achieving success is not out of reach. In order for your quick-service brand to thrive, you’ll need quality food, superior service, and a robust marketing strategy to build a loyal customer base.
How restaurants can use direct mail to boost visits
Restaurants continue to reel from supply chain issues, talent shortages and rising operating costs. In response, many have raised menu prices to help short-term sales, but those increased prices have negatively impacted demand, as restaurant traffic continues to struggle.
Consumers are eating out less or ordering fewer items however, an irresistible incentive could influence them to dine out, get takeout or order food for delivery.
From a marketing perspective, there is often an initial reaction to cut advertising to help save money. Instead, restaurant marketers should seize this opportunity to stay top of mind and drive response with guests.
Original story and image on restaurantdive.com
Original story and image on modernrestaurantmanagement.com
Five Ways to Utilize a WiFi Hotspot to Generate Immediate Restaurant Revenue
Building and maintaining a successful restaurant business isn’t easy.
According to Cisco, 96 percent of customers prefer a business that offers free WiFi.
But free WiFi does nothing for the venue, or does it?