Marketing Bites: It’s a fine line between edgy and WTF
In restaurant marketing, as with many things, trying to appear edgy or cool can sometimes go a bit too far. A couple of chains walk that line, others are leveraging TikTok in creative ways to get their messages out and more.
And, whether a brand’s marketing efforts have crossed that line, is certainly up to personal interpretation.
Take, for example, the email sent to customers of the fast-casual chain Roti this week with the subject line: “Got the balls to try our all-new spicy lamb meatballs?”
Why More Restaurants are Making the Switch to Sous Vide
The benefits of sous vide have been understood by industry leaders for some time.
Sous vide, the French vacuum-sealed cooking technique, is increasingly becoming a preferred method for restaurant cooking. Managers have begun to recognize not only its inherent benefits such as food quality and taste, but also the method’s ability to reduce waste, lower labor costs, saving innumerable hours of prep time for chefs.
The Five Trends Reshaping The Guest-Experience Industry For The Consumer Today & Tomorrow
According to Cam Northway, founder of ATYPICAL, values have changed, what's deemed important has pivoted. Read on for the 5 trends shaping the hospitality industry for the consumer today, and beyond.
With a solid understanding of the emerging hospitality trends, you'll be better prepared to play a successful part in the future. Get a head start and begin to implement some of these trends at your hotel today.
7 Ways to Overcome Skills Shortages in the Hospitality Industry
When it comes to filling in workforce shortages in your business, hiring managers either get overwhelmed with heaps of resumes, or underwhelmed with the shortage of applicants.
It makes searching for the right person for the job a tedious and time consuming task that takes away valuable time for you to work on other important projects to keep your business running.