Tips to Survive a COVID world.
This week's fresh serve of tips from around the globe to help the Catering and Restaurant Industry survive a COVID world.
Keep up-to-date with the latest in Catering Equipment & Restaurant Equipment, Food Trends & Business Tips from around the web.
Is your restaurant prepared for possible second wave of COVID-19
Successful restaurant operators will need to apply a measured approach to both disaster preparedness and recovery with the likely prospect of a "second wave" of COVID-19.
This is especially true in view of what is currently happening in Victoria where they have just gone back into a stage 3 lockdown.
This means that cafes, bars and restaurants will return to being takeaway only under the restrictions.
Develop a COVID-19 Safety Plan for your restaurant or cafe
Under Public Health Orders, you must have a COVID-19 Safety Plan for how your business will keep your customers and workers safe.
You can either:
Use the COVID-19 Safety Plan: restaurants and cafes (PDF, 215.67 KB).
Develop your own plan to address the checklist of matters required on this page.
How A Marketing Partnership Can Energize Your Brand
Our public relations and advertising agency recently brought on a new client that pulled off one of the most creative and effective marketing partnerships I've ever seen — and they did it only a few weeks after the company was founded five years ago.
Roadie is an "on the way" delivery company that gives ordinary folks a chance to make a little money by delivering items to people who are on the way of where the driver was going anyway. When the company opened, its main need was to recruit drivers. Thanks to its partnership with the Waffle House restaurant chain, Roadie had all the drivers it needed very quickly.
What Should Restaurants Stand for During COVID-19?
Safety and Creativity
Going the extra mile is a no-brainer for operators.
Throughout the evolving stages of COVID-19, your brand will benefit if you're presenting a cohesive, well-executed safety strategy. While branding should always highlight a restaurant's unique “personality,” make sure people know you're serious about the pandemic, and a top priority is keeping them safe.
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