Doing Rounds of The Kitchen Table
This week's fresh serve of news from around the Catering & Restaurant Industry.
Keep up-to-date with the latest in Catering Equipment & Restaurant Equipment, Food Trends & Business Tips from around the web.
How Instagram is Changing the Way We Eat
The social media platform is influencing the way we eat, but just how much of a consumer's purchasing decision (and a restaurant's bottom line) is being affected?
Food thrives on Instagram. And it's changing the way both restaurants and consumers interact and make decisions because this isn't just a social media platform. It's a lifestyle requisite with 800 million users. That’'s one tenth of the world's population. According to Instagram, 500 million of those are daily active users.
Challenging Times for Restaurants Require Holistic Marketing
In times of tumultuous change in the restaurant industry, brands can no longer afford to work with firms that offer single solutions to the multitude of challenges and opportunities. Instead, they need to pick partners who understand the intersection of four critical factors—data, communications, technology, and organizational execution—and can develop and implement programs that effect transformation at scale.
In short, brands need a holistic approach—"comprehension of the parts of something as intimately interconnected and explicable only by reference to the whole,""
6 Social Media Trends That Will Dominate
Keeping up with social media seems like an impossible task some days. No sooner do you perfect your marketing on a platform than a new one springs up or begins to rise in popularity.
On top of that, the makeup of your Internet audience is constantly changing and shifting.
Food industry hit hardest by malware in 2017
Would you like a side of malware with your meal? Businesses in the food industry were hit hardest by various types of malware in 2017 – a trend that is relatively unchanged from the previous year.
Cylance recently released the results of its 2017 Threat Report, which says that of its customers in sectors including food, hospitality, healthcare, products, and others, the food industry took the brunt of half (50%) of malware attacks.
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