How restaurants can survive the decline in digital ad effectiveness
Restaurants relying on digital advertising are discovering it's become far harder to find hungry customers online. What was a clutter problem just a few months ago—too many ads—has become a return on investment problem. That's because new privacy enhancements can make it more challenging and potentially more expensive to reach customers.
In this new environment, restaurant brands may have to find other ways to collect the essential first-person data they rely on.
Comprehensive marketing plan is key to food truck success
Food trucks can't depend on returning customers the way brick and mortar restaurants can, so you need a solid food marketing strategy for attracting and engaging customers.
When paired with an effective food truck business plan, a well-thought-out food truck marketing strategy brings you and your target audience together.
But before you can craft a successful food truck marketing plan, you must understand the target audience.
Customer Intelligence Is Key to Revolutionizing Restaurants Inside and Out
It may not look like it at first glance, but every interaction you have with your guests generates data. From the moment they set foot inside your restaurant to the first time they log onto your website, your customers are sharing vital pieces of information that can fundamentally change how your brand operates.
To understand what customer intelligence is, we have to define what it means for restaurants. At its core, customer intelligence involves collecting and analyzing data to build better relationships with guests and improve operations through smarter decision-making.
Marketing Strategies That Can Help You Kick-start Your Restaurant Business
You cannot build great things in a single day. Many new restaurant owners think their restaurant concept, exterior/interior design, or menu is enough to attract customers.
However, with so many dining options available these days, chances are there are other restaurants with similar concepts near your eatery. You need to do more if you want to stand out from the crowd.
The digital age requires effort. You need to employ a robust marketing plan to complement and elevate your restaurant’s concept, brand image, and everything else it has to offer. Here are some strategies that can help you kick-start your restaurant business: