How Can Restaurants Win Repeat Customers? Create an Emotional Tie, Loyalty Experts Say
Along a restaurant’s relationship continuum with a customer, the discount is like a one-night stand, it’s a transaction, and on the other end is loyalty, which requires emotional affinity.
An emotional connection is what the companies represented on the panel aim to help restaurants achieve with their customers, and much of it relies on data collection.
Follow These 4 Metrics to Build Digital Restaurant Profitability
Data shows that nearly 70 percent of restaurant revenue comes from just 25 percent of guests.
Technology has changed the way restaurants do business, and it’s also changed the way restaurant businesses measure success.
In the midst of this shift, here are the four modern metrics businesses should be tracking to work toward data-driven revenue and profitability growth.
Essential Marketing Tips for Your New Restaurant Business
So you’ve finally achieved your dream and opened your first restaurant. The place looks great, the menu is delicious, and you’re ready to become the next ‘must eat’ venue in your area.
The restaurant business can be competitive, and with the industry seeing some of the toughest times in its history over the last couple of years, there are many businesses, new and established, that are competing with each other to get customers through the door.
Ghost Kitchens: Here to Stay or Ready to Disappear?
Over the past two years, the pandemic has made a major impact on the restaurant industry and how it has operated. Restaurants have also been able to rapidly evolve in this new climate, quickly adapting to balance customer’s needs and government mandates. One of the most popular trends for consumers is ghost kitchens.
Many people think ghost kitchens are a result of the pandemic. However, they’ve been around since 2015 and have greatly increased in popularity since the pandemic started.