Getting a buzz

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6 marketing and equipment innovations that caused a buzz at the restaurant show

From free tattoos to robotic arms, the NRA Show was filled with new and exciting ideas

As everyone filters back into their respective hometowns after the National Restaurant Association Show, it’s time to look back at some of the most innovative trends we saw at the show — from marketing to equipment.

There are the classic booths that always have lines around them — thinking about Broaster and Vienna Beef — but there were new innovative marketing solutions at the show this year that drew crowds unlike years past.

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6 marketing and equipment innovations that caused a buzz at the restaurant show Original story and image on restaurant-hospitality.com


How To Use Images in Your Restaurant Email Marketing Campaigns Original story and image on modernrestaurantmanagement.com

How To Use Images in Your Restaurant Email Marketing Campaigns

Using images in restaurant email marketing is a great way to reach your current audience and expand as well. But how can I use images in my restaurant email marketing campaigns?

Well, keep reading this article to find out exactly how to incorporate images into your promotional emails. There are seven tips in total, but the most basic tips are very simple to implement and are very cost-effective.

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3 ways restaurants can prevent guests from reaching 'tipping point'

Inflation is reshaping consumer dining decisions. In fact, research shows that 60% of consumers indicate that rising prices have already made eating out too expensive — reaching a tipping point where menu prices outweigh value received, causing a pullback in consumers eating out.

And it's no surprise — annual menu price inflation is at its highest since 1982.

We are starting to see the impact of rising prices across the industry. Restaurants experienced the highest average check growth in over a decade in 2021 and, while there has been a moderate improvement in sales, traffic is declining.

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3 ways restaurants can prevent guests from reaching 'tipping point' Original story and image on fastcasual.com


How Restaurants Can Engage and Personalize with Mobile Wallet Original story and image on qsrmagazine.com

How Restaurants Can Engage and Personalize with Mobile Wallet

Modern-day consumers expect two things to have a great experience: convenience and instant gratification.     

According to data from PYMNTS, 43 percent of consumers are more inclined to shop with restaurants that offer loyalty program rewards, well ahead of online ordering ability and drive-thru pickup options. Personalization and loyalty are key in the quick-service restaurant industry, which is why restaurants are looking for ways to reshape the way they connect with their customers.

A mobile-first approach centered around mobile wallet allows brands to engage customers in real time, while also providing relevant offers that entice customers to return. Specifically, mobile wallet provides customers with quick, easy access to loyalty rewards programs and delivery of targeted marketing that drives more purchases, more often.

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Our goal at SCK is to sell you products that add value to your business.

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