How Digital Can Help Brands Create Personalized Experiences for Guests
Restaurant brands have focused on enhancing digital experiences that allow them to offer more off-premise options and streamline operations to address staff shortages.
While digital tools help solve these problems and open up a new world of marketing possibilities, they can also help brands create more personalized experiences, and therefore, a more meaningful relationship with their guests.
As brands push forward with digital growth, they can create experiences that feel tailor-made for each guest while nurturing their brand image.
Original story and image on modernrestaurantmanagement.com
Original story and image on mumbrella.com.au
Making a meal of hospitality tech and how it serves brand opportunities for marketers
Accelerated by the pandemic, food hospitality is one industry that has leveraged technologies such as QR code ordering to do business in a more sanitised way.
But for marketers, these tools contain valuable behavioural data that make them too good to ignore.
Mumbrella explores what brand opportunities these technologies have to offer for restaurants and suppliers to advertise in a targeted way.
The Recipe of Success: 6 ways to ace your menu development
Here’s how to develop a menu that can be well executed by kitchen staff, connects with diners, and inspires them to come back.
Few areas of a restaurant’s operations require as careful deliberation as the menu. Factors include cost, product availability, prep time, training needs, and equipment requirements.
There are many considerations that should drive menu development and menu changes. Below are the top six recommendations
Original story and image on nrn.com
Original story and image on modernrestaurantmanagement.com
How to Create an Allergy-Friendly Environment at Your Restaurant
Customers with food allergies take a great risk to eat food prepared by someone other than themselves, as they may suffer potentially severe consequences from coming into contact with a triggering allergen.
When a diner with a food allergy chooses your restaurant, you’ll want to ensure that they won’t have to think twice about their safety.
Creating a safe, allergen-friendly environment within your restaurant will mean a satisfactory experience from customers and success for you.