How Content Marketing Can Benefit Your Business
You already have a fancy website your customers use. It's a crucial aspect of building your business. But alone, it likely won't be enough to get the job done. Business owners need to invest in content marketing.
Think of it like this: the owner of a pizza restaurant writes a column on rolling pizza dough. Or the brewmaster of a popular microbrew restaurant and bar puts together a video on how to make beer.
Content marketing builds trust and credibility with the consumer and creates interest in your product or service. And in some instances, it makes you pretty hungry or thirsty.
Content marketing is all about creating and distributing meaningful content. That includes video, images and text.
Original story and image on tapinto.net
Original story and image on restobiz.ca
The importance of TikTok for restaurants: the clock is ticking
Restaurants are on a constant journey to innovate and broaden their reach, and the pandemic has only intensified this need.
In a day when TikTok has arguably overtaken Instagram as the most influential instant-gratification tool for consumers in Canada and beyond — particularly the younger millennial and Gen Z demographics — restaurants cannot afford to delay on getting on the train.
For a start, TikTok’s reach is gargantuan. The app has a global user base of about one billion active monthly users.
And the potential it holds for foodservice is huge.
Best Practices for Restaurant Text Marketers
A text messaging program fills big gaps in today’s marketing rosters, serving as an efficient mechanism to deliver relevant and timely offers to individuals, as well as achieving effective redemptions with attribution. This is especially valuable for location-based retailers, such as quick-service restaurants as they inform and attract diners.
Think back to the early days of the pandemic—when every restaurant had to close their dining rooms and in-store ordering. The benefit of being able to directly connect with customers to share near-real time store changes and offers was invaluable, and consumers still want that one-to-one relationship with their favorite brands. Plus, the open rate for text messages is 98 percent—far ahead of the open rate of an in-app or email message.
Original story and image on qsrmagazine.com
Original story and image on google.com
Google my business
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. To help customers find your business, and to tell them your story, you can verify your business and edit your business information.
It is also a great place to add content with images that help sell what you do.