5 ways consumer behaviours have changed & how hotels can adapt
Let’s explore how hospitality & travel consumer behaviours have changed since the start of the pandemic and lay out some of the steps your hotel can take now to adapt to the new landscape.
Who a hotel’s guests are and why they are traveling may not be the same as before, which is a great opportunity for a hotel to rethink its offerings and create different experiences to attract new business.
Original story and image on thehotelconversation.com.au
Original story and image on fastcasual.com
6 in-mail restaurant marketing mistakes to avoid
Marketing pro shares the biggest mistakes he's seen over the years when it comes to promoting your restaurant in good old-fashioned mailboxes.
In my time running a restaurant marketing agency, I've been fortunate to learn the exact messages and tactics that get customers to take action after checking their mailboxes.
At the same time, I've also seen my fair share of restaurant owners waste money on mail campaigns with little results to show for it. To save you from joining the losing crowd, I want to share the biggest mistakes I've seen over the years when it comes to promoting your restaurant in good old-fashioned mailboxes.
How to create a digital menu to boost your restaurant’s marketing strategy?
There are certain features restaurateurs need to look into in considering digital menu software as the best one in the market.
Restaurants today may opt to integrate a digital menu to increase customer engagements which also promotes a cashless and contactless transaction.
Digital menu software helps you create an interactive digital menu for your restaurant. Here are the steps on how to make one.
Original story and image on dnaindia.com
Original story and image on beanscenemag.com.au
A barista’s guide to dairy alternatives: tips & tricks
Matthew Lewin shares his top 10 tips & tricks for making the most out of your dairy alternatives.
I’ve really enjoyed taking a deep dive into the world of plant-based milks in the past few columns and hope you’ve learnt something new along the way. Now that we’ve covered the ‘theory’ behind plant-based milks, this time around we’ll get straight to the practical things you’ll need to know when working on the coffee bar.
Here are my top tips & tricks to help you master dairy alternatives in your café.