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This week's fresh serve of news from around the Catering & Restaurant Industry.
Keep update with latest Products in Catering Equipment & Restaurant Equipment, Food Trends, & Business Tips from around the web.
Australia's most popular cider brands
Strongbow and Somersby are amongst Australians' favourite cider brands. Image: Style Magazines
Roy Morgan Research has shed light on which cider brands Australians will be looking for over the summer months.
Between 2006 and 2016, the number of Australian adults who drink cider in an average four weeks jumped by almost 600 percent from 337,000 to 2,349,000. The only other alcoholic beverage to have gained popularity over the same period was spirits, which saw a more moderate growth of 25 percent (admittedly, at a larger scale, rising from 3,890,000 to 4,861,000 drinkers per four weeks)...
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Australia's most popular cider brandsHow Restaurants Can Transform Customers Into Promoters
Word of mouth marketing is the most effective way to grow your business. Every time a person suggests your restaurant or bar, it’s like a personalized review meant to convince somebody your business is the best choice.
The problem with word of mouth marketing though is you have little control over it. You can’t force people to talk about your business; you can only encourage and try to be so amazing people can’t help but talk about their experience.
One great approach to getting more word of mouth is to create promoters. A promoter is somebody who loves your business so much that they are constantly talking about it. You don’t pay a promoter, you earn them. You have to put extra effort into gaining promoters, so here are some best practices to do so...
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How Restaurants Can Transform Customers Into Promoters
