Anatomy of a Menu
Restaurants calibrate them carefully to steer our eyes, stomachs, and wallets.
As I researched the psychology of restaurant design for last month’s column, I learned how much the menu can guide customers’ buying decisions. A menu is more than just a list of food and beverages. It’s a restaurant’s most important in-house marketing and sales tool, says Tyler Michael, who owns the restaurant and retail marketing firm Tyler Michael Studios.
Original story and image on Charlotte Magazine
Original story and image on Guide to Commercial Kitchen Layouts
The Psychology of Design
106 Cognitive Biases & Principles That Affect Your UX
Every time users interact with your product, they:
1🙈 Filter the information
2🔮 Seek the meaning of it
3⏰ Act within a given time
4💾 Store bits of the interaction in their memories
So to improve your user experience, you need to understand the biases & heuristics affecting those four decision-cycle steps.
Below is a list of cognitive biases and design principles (with examples and tips) for each category. Let’s dive right in.
The Importance Of Integrating Digital And Traditional Marketing
It's the digital age. Between work, shopping and entertainment, we're online several times a day (and an increasing number of us are online "almost constantly," according to Pew Research). So why am I, a digital marketer, talking about traditional marketing? Because we still operate in the physical world. While online consumes much of our daily life, it's not everything—not yet
The Importance Of Integrating Digital And Traditional Marketing
Original story and image on Forbes
Original story and image on FSR Magazine
The Complete Guide to Commercial Kitchen Layouts
Imagine standing at the threshold of your dream—a commercial kitchen bustling with activity, the aroma of delectable dishes wafting through the air, and a team working seamlessly together to craft culinary masterpieces. Before embarking on this exciting culinary adventure, the groundwork must be laid, starting with the comprehensive planning of your kitchen’s layout. Numerous important factors, such as regulatory compliance and efficient workflow, must be considered to guarantee the safe and effective operation of your establishment.