A Restaurant Owner’s Guide to Customer Profiles with Examples
Successful restaurant brands are based on the ability to build strong relationships with your target audience.
But, before you can start to do that, you need to be able to profile your target audience so you can create effective campaigns to attract, engage, and delight the right customers with your offerings.
Customer profile information will allow you to make smarter decisions for your business, particularly in the area of marketing. You can also use it to test which of your strategies need improvement, and help you create new, effective, and more engaging campaigns.
Original story and image on The Rail
Original story and image on Body and Soul
Why everyone should have a local cafe they're a regular at
Loneliness is at an all-time high. Rather than looking to our nearest and dearest, a growing body of research says it's our 'weak ties' we should be cultivating.
Despite living in the most globalised and socialised society in history, people have never been more lonely. In fact, we’re living in a loneliness epidemic.
In the State of the Nation Report into Social Connection, a survey of more than 4,000 people from June and July this year found that one in three people feels lonely, and one in six says they suffer from extreme loneliness.
Five Branding Secrets to Bring Your Restaurant to Life
The restaurant world is one of the most competitive industries on the planet. Everyone knows this — and yet it’s something we’re always talking about.
Why?
The challenge never goes away. As a restaurant owner, you know that a successful business requires more than delicious signature dishes and an appealing atmosphere. In a marketplace full of choices, attractive branding can make or break your bottom line.
But where to start? You focus on creating those wonderful dishes, and let us help you navigate the marketing. Here’s our guide to help with effective restaurant branding ideas.
Original story and image on Modern Restaurant Management
Original story and image on Hospitality Net
The Key To Local Search For Hotel Restaurants
The Key To Local Search For Hotel Restaurants
The Key To Local Search For Hotel Restaurants
Today we are talking about…
How to get your hotel restaurant to turn up more often in search results.
Have a hotel restaurant?
You’re going to need a dedicated strategy.
Here’s why.
Marketing your hotel’s restaurant, coffee shop, bar, or lounge is different from marketing your hotel for room nights.
It’s a local audience, not nationwide. You’re marketing to local diners, not travelers looking for hotel stays in your city