Online/Mobile Ordering vs. Offline Ordering ( Based on data gathered from Cowen and Company Research Report.) - A Secular Shift To Online Food Ordering
Why do customers order fast food online?
I live at Dee Why on the Northern Beaches. Let me tell you there’s no shortage of Restaurants.
As I walk around Dee Why, I notice some Restaurants are always busy. While others just seem like vacant lots they always look empty.
I find it distressing seeing good folk putting their heart n soul into these struggling business.
It takes a lot of commitment, effort & money to run a Restaurant.
So one day as I was walking past a restaurant around the corner from my home. So I was curious, so I stuck my head in to see why it seemed so quiet.
I had got Take Away from them a couple of times. It always tasted good.
So I could not understand why they seem quiet.
As I started talking to the guy behind the counter, I noticed the kitchen was humming along.
It didn't make sense. There was hardly anyone in their restaurant yet the kitchen was going gangbusters.
So pull I the guy aside. "Hey what’s going on?, Why are they so busy?"
He replied,"It’s Tuesday, so most our orders are for Take Away,""
Then it dawns on me, of course, I use the internet to get my Take Aways.
I still get the occasional menu stuffed in my letterbox. Not that I keep them. Otherwise, the menus would wallpaper my fridge.
So I guess I'm not the only one that doesn't keep all these menus.
My Google Search Dee Why Thai
So if I do a Google Search for Thai Restaurant in Dee Why. The first 4 spots belong to menulog.
So I was curious to see how many of the restaurant offered online take AwAy Ordering.
Cowboy Thai
You can book with either Menulog or eatnow.com.au
What’s more, they don’t even have a website
Amy@Lemon Thai
So it doesn't matter which restaurant I choice I can order online take & even get it delivered.
So this what Menulog looks likeSo if you have a restaurant and you have not jumped onboard online ordering, then you're missing out.
It could be the difference of your restaurant surviving or not.
If you still not convinced then check out these stats.
Online Ordering Take Away Stats
Why do customers order fast food online?
Faster Fast Food? 1,000 Americans Surveyed about Mobile Ordering
These stats makes it a slam dunk why if you have a restaurant then you need to let your customers order online.
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