McKinsey Explainer: Artificial intelligence is a machine’s ability to perform some cognitive functions we usually associate with human minds.
What is AI (artificial intelligence)?
McKinsey Explainer: Artificial intelligence is a machine’s ability to perform some cognitive functions we usually associate with human minds.
Humans and machines: a match made in productivity heaven. Our species wouldn’t have gotten very far without our mechanized workhorses. From the wheel that revolutionized agriculture to the screw that held together increasingly complex construction projects to the robot-enabled assembly lines of today, machines have made life as we know it possible. And yet, despite their seemingly endless utility, humans have long feared machines—more specifically, the possibility that machines might someday acquire human intelligence and strike out on their own.
Original story and image on McKinsey
Original story and image on Search Engine Land
10 non-marketing books every SEO should read Or (Business Owner)
Transform your SEO approach with diverse knowledge. Explore these non-marketing books that offer invaluable lessons.
When you work in an industry like SEO, staying updated on new technologies is crucial.
But, not all learning needs to be about link building, content or technical aspects of SEO. It’s also valuable to look outside of the industry.
With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional.
10 non-marketing books every SEO should read Or (Business Owner)
Veneziano Coffee Roasters on how cafés can remain profitable
Veneziano Coffee Roasters shares its advice for cafés that want to remain profitable while facing current industry challenges.
Over the past four years, the coffee industry has proven just how adaptive and innovative businesses can be as they tackled obstacles such as COVID-19, staff shortages, inflation, and technical advancements.
Veneziano Coffee Roasters, owned by parent company Nomad Coffee Group, operates five flagship cafés around the country. Sales and Retail Manager Michael Taylor says this allows the roaster to have a keen insight into the challenges the café industry is currently experiencing.
Veneziano Coffee Roasters on how cafés can remain profitable
Original story and image on BeanScene
Original story and image on https://martech.org/6-ways-email-marketing-can-elevate-customer-engagement-and-loyalty/?utm_source=website&utm_medium=blog&utm_content=sck-blog-article&utm_campaign=sck-blog-industry-news110424
6 ways email marketing can elevate customer engagement and loyalty
Six steps to transition your email marketing from a one-way megaphone to an engaging, relationship-building tool.
Email has come a long way from its early days as a blunt instrument for blasting information to a wide audience. Today, it’s more like a Swiss army knife, with a use case for almost every situation across the customer journey.
From the moment someone first encounters your brand to the ongoing relationship that follows a purchase, email is the connective tissue that binds these interactions together — if you’re using it correctly.
Technological advancements drove this massive shift, changing consumer behaviors and marketers’ relentless pursuit of more effective ways to engage their audiences
6 ways email marketing can elevate customer engagement and loyalty