Doing Rounds of The Kitchen Table
This week's fresh serve of news from around the Catering & Restaurant Industry.
Keep up-to-date with the latest in Catering Equipment & Restaurant Equipment, Food Trends & Business Tips from around the web.
We can do things better
Restaurants look to get fair trade tick.
Most customers probably don't even notice the small B sign next to the door when they walk into Red Gum BBQ on the Mornington Peninsula.
The sign signifies the busy barbecue restaurant is Australia's first and only B-Corp certified restaurant. It's a classification that is becoming more widespread in the industry with 80 restaurants in the process of applying for certification.
Described as a "fair trade label for companies", B-Corp is a certification for businesses which have met standards of social and environmental performance, transparency and accountability.
Truly lifechanging coffee
A new cafe in Gosford is serving up some truly lifechanging coffee, courtesy of a new program designed to provide skills and job opportunities for people living with disability.
The BusyBeans Cafe at Gosford is the first cafe on the Coast to take part in AimBig Disability Employment Services' BusyBeans program, which provides jobseekers with disability the chance to gain valuable work experience and barista skills.
Back to the Future
Why New Mover Direct Mail Still Outperforms Digital/Social/Email Marketing.
Direct Mail Marketing has been around just about as long as mailbox service to homes has been. Barring an apocalypse, there will always be direct mail.
However, direct mail has been with us throughout modern civilization and continues to flourish because it works.
In fact, studies have proven it.
12 creative restaurant marketing strategies for increasing revenue
Marketing your restaurant in a constantly changing digital world can be challenging, especially on top of keeping up with day-to-day restaurant management, but restaurant marketing is essential both for retaining current customers and maintaining healthy long-term growth.
When considering starting a marketing campaign, it's first essential to understand your target audience. Are you marketing to young millennials or families with kids? Keep in mind how different groups respond to different advertising. By understanding your audience, you can ensure your brand message is heard clearly by your target customers, and you are spending your marketing resources wisely.
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