Ways to Attract Families to your Restaurant


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4 New Ways to Attract Families to your Restaurant

These promotion ideas offer a more sophisticated take on “kids eat free”.

Kids today have increasingly sophisticated palates and their parents correspondingly expect more from kids' menus than just chicken tenders, hot dogs or grilled cheese. In order to snag more dining dollars from parents and families, restaurants need to consider new ways to make the kids’ menu exciting, as well as how to make the overall family dining experience an enjoyable one—for everyone.

Value promotions have long been an effective way to get families in the door. Offering a "kids eat free" deal has been standard for many restaurants for a long time. But with more millennials becoming parents, families are looking for more sophisticated ways to engage with restaurants, leading operators to change up their marketing strategies. Check out these ways to revamp family value promotions.

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Attract Families to your Restaurant Original story on restaurantbusinessonline.com

Who Should Your Restaurant Market To? Original story on qsrmagazine.com

Who Should Your Restaurant Market To?

What are the best strategies? It all depends on where you start.

Loyal customers are the top target.

Restaurants are quickly moving from a world where mass marketing was the law of the land (coupons and general, discount-focused promotions) to mass personalization. Customer segmentation. Offers through loyalty and direct communication that speak to particular guests. Things like rewards-exclusive invites to wine dinners. Offers that speak to behavior more than value-driven traffic.

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Cooking up hospitality careers

Cooking up hospitality careers for budding Master Chefs

Thirty young South Australians will get a head-start to become the next generation of future 'Master Chefs' and hospitality front-of-house, hospitality-sector professionals, in a new pilot project.

"The project, led by the Restaurant and Catering Industry Association of Australia, will pilot a new model of apprenticeship training delivery, grouping sets of job-related skills to be delivered through increasingly complex menus, instead of the standard unit-by-unit approach," Minister Pisoni said.

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Cooking up hospitality careers Original story on miragenews.com

Supercharge Your Social Media Original story on modernrestaurantmanagement.com

Supercharge Your Social Media

Six Restaurant Marketing Ideas to Supercharge Your Social Media

Perhaps the biggest problem with social media is that there is just so much of it. With so many platforms to keep up with, how do you know you’re maximizing your results?

Here are six restaurant marketing ideas to supercharge your social media. How many do you do?

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