Turn Bad Reviews into a Profit!

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Doing Rounds of The Kitchen Table

This week's fresh serve of news from around the Catering & Restaurant Industry.

Keep up-to-date with the latest in Catering Equipment & Restaurant Equipment, Food Trends & Business Tips from around the web.

3 Ways to Turn a Bad Review into Your Most Profitable Restaurant Marketing Strategy

Can you really turn a bad review into extra revenue for your restaurant?

Read on, and we’ll show you exactly how to not only change a bad review to a good review, but to earn more revenue as well. You’ll know better than anyone that reviews are critical to your restaurant’s bottom line.

According to GoDine, 62 percent of diners said that reviews were the top thing they considered when choosing a restaurant. Unsurprisingly, bad reviews can be profit killers.

Read more ...

Three Ways to Turn a Bad Review into Your Most Profitable Restaurant Marketing Strategy Original story on modernrestaurantmanagement.com


Why Your Restaurant Needs an Email Marketing Strategy Original story on foreignpolicyi.org

Why Your Restaurant Needs an Email Marketing Strategy

Influencer marketing, chatbot marketing, and live streaming are all so hot in digital marketing right now. However, trusty old email is still the most powerful way to acquire new customers and retain them.

If your restaurant doesn’t have an email strategy in place, the best time to start implementing one is right now.

Research shows that around 1/5 of the entire sales boost is because of email marketing.

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R&CA announces Young & Lifetime Achievers

Restaurant & Catering Australia (R&CA) have recognised the achievements of hard-working operators and the economic benefit they bring to the nation.

The Lifetime Achiever award is bestowed upon restaurateurs who have contributed to the sector through mentoring others, supporting the industry and operating successful businesses over an extended period.

The Young Achiever is awarded to an operator under 30-years-old who is demonstrating best practice in operations and leadership in the highly competitive hospitality sector.

Read more ...

R&CA announces Young & Lifetime Achievers Original story on hospitalitymagazine.com.au


5 Marketing Lessons Restaurants Can Learn from Retail Marketers Original story on modernrestaurantmanagement.com

5 Marketing Lessons Restaurants Can Learn from Retail Marketers

While some restaurants have been successful at incorporating their brands into customers’ increasingly digital lives, most restaurants still fall behind in their ability to leverage digital to drive customer engagement and revenue growth.

Advances in data and technology have made it possible to build and maintain relevant conversations with individual customers over time across marketing channels.

Here are five lessons restaurants can learn from retail marketers.

Read more ...


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