The Marketing Value Combo: The Most Important Deal for Fast Casual Restaurants
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Original story and image on Modern Restaurant Management
The Marketing Value Combo: The Most Important Deal for Fast Casual Restaurants to Perfect in 2025
The Value Wars continue to shake up the dining industry, increasing competition for the same share of stomachs.
For fast casual chains, competition includes usual suspects like casual dining and QSRs as well as c-stores and grocery chains who are ramping up foodservice offerings to capitalize on the trading down trend.
FCRs that have beefed up their “Marketing Value Meal” are emerging victorious.
Successful chains like Chipotle and Shake Shack and high-growth brands like Cava are leaning into the fact that value isn’t just about price—it’s the perception of value, which includes portion size, quality, customization and convenience. In fact, InMarket studies show that quality, taste/flavor and product value are the most important factors when it comes to repeat F&B purchases. FCRs thrive on these aspects.
Here are three considerations for the “Ultimate Marketing Value Meal” and steps for bringing it to life:
Pair Value with Quality
It’s not just about price, but it’s still important amid rising costs and looming tariffs. Sitting in a pricing sweet spot, FCRs have an opportunity to win share from both QSRs and casual restaurants.
The Marketing Value Combo: The Most Important Deal for Fast Casual Restaurants to Perfect in 2025
Original story and image on QSR Web
Dishing out local store marketing secrets for restaurants
Hoping to cultivate a loyal following in your town? While "local" is the buzzword for thriving businesses, many brands stumble when it comes to forging genuine connections in their own backyards. But there's a powerful key: local store marketing.
For restaurants, local store marketing isn't just about attracting hungry patrons; it's about becoming a beloved neighborhood fixture. Think beyond fleeting online ads and embrace the power of community engagement. By weaving your restaurant into the fabric of the local community, you cultivate not just customers, but loyal advocates who see your establishment as an extension of their own neighborhood.
A panel of industry experts will soon delve into the secrets of hyper-local engagement, revealing the most effective techniques and tailored strategies to not just get noticed by your neighbors, but to build lasting customer relationships at the Restaurant Marketing Workshop,
We talked to Martinez and Reed to learn more about local store marketing.
Q. Beyond traditional advertising, what is one specific and actionable local store marketing tactic that businesses can implement today to see a tangible increase in community engagement and customer loyalty within their immediate neighborhood?
Original story and image on Hospitality Magazine
What will Uber’s new ‘Dine Out’ feature mean for restaurants?
Uber has launched the world’s first iteration of its ‘Dine Out’ feature in Sydney this week. The feature will promote deals to incentivise diners to visit restaurants in person during off-peak periods.
The launch of Dine Out marks the first time anywhere in Australia has been chosen to pilot a new Uber Eats product of this scale, an Uber spokesperson told Hospitality.
“We’re excited to test and refine this experience locally – one designed to support restaurants and offer even greater convenience to customers. Choosing Sydney reflects not only the entrepreneurial spirit of its restaurant community, but also the millions of tech-savvy Australians who already trust Uber Eats,” the spokesperson said in a statement to Hospitality.
Catalina Rose Bay owner Judy McMahon will be among the first to adopt the tech, noting the quiet winter months as a good time to test the feature.
What will Uber’s new ‘Dine Out’ feature mean for restaurants?
Original story and image on MSN
Australians Push Back as Cafes Struggle With $6 Coffee Prices
Australia’s cafe culture is facing a turning point as many consumers begin to reconsider spending on barista-made coffee amid a mounting cost-of-living crisis. With over 27,000 cafes and coffee shops operating nationwide, competition is fierce, and the market now appears oversaturated.
Rising operational costs and falling disposable incomes are combining to challenge the sustainability of many cafes. As Australians tighten their budgets, spending on coffee and hospitality has contracted, raising questions about the future shape of the sector.
Oversupply and Rising Costs Squeeze Cafes’ Margins
According to IBIS World, Australia’s cafe sector has expanded rapidly over the past two decades, growing from around 5,000 specialty and independent cafes 15 years ago to more than 27,000 today. However, this growth has not been matched by proportional increases in consumer demand.
Australians Push Back as Cafes Struggle With $6 Coffee Prices
Doing Rounds of The Kitchen Table
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