Doing Rounds of The Kitchen Table
This week's fresh serve of news from the Catering and Restaurant Industry.
Keep up-to-date with the latest in Catering Equipment & Restaurant Equipment, Food Trends & Business Tips from around the web.
Vehicle Graphics Grow Importance as Marketing Tool
Dining in at restaurants tops the list of activities consumers miss the most – according to a May 2020 survey about the impact of COVID-19 – ahead of visiting friends and family.
This is further supported by an increase in weekly orders for take-out. Rather than fall back to their original marketing strategy, small business owners with mobile operations have an opportunity to strengthen their marketing with vehicle graphics that deliver brand recognition and customer service information to potential customers.
Meal Kits for Restaurants: Is it Worth it?
One of the more prominent lifelines for restaurants during the pandemic has been to-go kits. Not just family meals and bundle offers, but products customers can take home and make themselves.
It capitalizes on the elevated trend of guests cooking on their own, yet also erases a lot of the prep work. Plus, it can present a cost-effective short-term option to bridge the gap between grocery hauls. And it’s been proven some people feel more comfortable with the food safety element if they cook it themselves.
QR code Revival
Why the humble QR code is enjoying a marketing revival, and how a 26-year-old piece of tech has found itself back on-trend in a post-Covid world.
As bars and restaurants open up post lockdown, Quick Response (QR) codes are becoming a key tool for the hospitality sector in the fight to survive the impact of the pandemic.
The COVID Communications Checklist for Restaurants
Now is the time to pivot your messaging and business strategy.
Even quick-serve needs to communicate and speak to customers and the world in a serious and understanding tone.
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