Here's how restaurants are using text message marketing
Are you reaching your customers where they are? If you're not using text message marketing, you're not. Most, if not all, of your customers have smart phones, and you might be surprised at how receptive they can be to text marketing. Ninety-eight percent of marketing texts are read, perhaps in part because users know these messages are unlikely to be spam.
Short message service (SMS) or multimedia message service (MMS) texts are perfect for promoting your limited-time-only deals or reminding customers that it's almost happy hour. People tend to think with their stomachs at certain times of day, and reminding them of your tastiest menu items at the right times can bring in repeat business and new business with vouchers, deals, coupons, and prizes.
Diving into sustainable aquaculture
CARBON neutrality is still a relatively new concept for Australia's food production industry and a WA company is the first in the country to gain the certification for shellfish.
Leeuwin Coast, a brand of high-profile business owners and philanthropists Andrew and Nicola Forrest's Harvest Road Oceans, announced the certification this month as part of a commitment to lowering emissions and protecting and conserving marine ecosystems.
Five Tips for Getting a Restaurant Up, Running and Positioned for Success
The adage that adversity is the mother of invention fittingly describes the direction of some in the restaurant industry. With lockdowns and other pandemic-related restrictions loosening, a number of entrepreneurs are introducing new brands.
The process of getting a restaurant up, running and positioned for success – particularly nowadays – can be a daunting task.
Download this white paper for five tips for achieving a successful restaurant opening.
DoorDash offers restaurants more flexible commission rates
Food delivery apps have long been criticized for the typically high commission rates they charge restaurants. In an industry where the profit margin is said to be around three to five percent on average, paying commission of up to 30 percent can be brutal.
The exact commission rates these apps charge haven't always been entirely clear. However, DoorDash has taken a step toward greater transparency. The company has introduced a tiered commissions system for local restaurants in the US for both DoorDash and Caviar.
Doing Rounds of The Kitchen Table
We hope you enjoyed this week's fresh serve of news from around the Catering & Restaurant Industry.
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