Target your Customers Not Clicks

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This week's fresh serve of news from around the Catering & Restaurant Industry.

Keep up-to-date with the latest in Catering Equipment & Restaurant Equipment, Food Trends & Business Tips from around the web.

Target your Customers, Not Clicks

A Roadmap to Higher Return on Ad Spend

Nearly a century after his death, legendary retailer John Wannamaker's famous phrase, "Half the money I spend on advertising is wasted — the trouble is, I don't know which half," still resonates for today's brands, marketing teams, and agencies.

In order to see inside the "black box" of advertising spend, it's time to flip the marketing funnel upside down. In the past, only online brands could capture actual customer sales data. With the emergence of new data analytics solutions, restaurant brands can now identify audiences at the sales conversion level for remarketing efforts. What's more, they can even find look-a-like segments, which means they can stop depending on clicks, likes, views, and impressions to define their target audiences.

Read more ...

Target your Customers, Not Clicks Original story and image on modernrestaurantmanagement.com


Something has to give Original story and image on news.com.au

Something has to give

Chef claims most restaurants 'aren’t making any money' on UberEats and Deliveroo

UberEats and Deliveroo are eating so much of restaurant profits that most "aren’t making any money" and "something has to give".

The cafe owner who helped spearhead UberEats' launch in Sydney three years ago has warned that more than half of restaurants "are not actually making any money" on the platform and its rival Deliveroo.

Read more ...


If you can't afford to pay workers

You shouldn't be in business

There is a wage theft crisis in Australia. Although wage theft only permeates public consciousness when there is a scandal, there is enough evidence to now establish that in certain industries and jobs, wage theft is endemic and systematic.

It must be acknowledged that not all restaurateurs and cafe owners make big profits. The industry is notoriously competitive and dominated by mum-and-dad small business owners.

Read more ...

If you can't afford to pay workers Original story and image on smh.com.au


Swap-and-Go Coffee Original story and image on concreteplayground.com

Swap-and-Go Coffee

Being kind to the planet is good in theory, but in reality, breaking old habits can be tough to do. One minute you're swearing off single-use coffee cups forever, and the next you're in line at the cafe realising you've forgotten your reusable version — again. If you're an Inner West local, the answer to your coffee woes is here. From next Tuesday, July 30, the area will be home to a new BYO coffee cup swap initiative.

A collaboration between Inner West Council, the nationwide Responsible Cafes program and reusable cup system Green Caffeen, the Swap and Go scheme allows cafes and customers to cut down drastically on their usual caffeine-related waste, all by making use of a rotating network of reusable cups. Already used by over 200 cafes across Australia, Green Caffeen will now add a growing list of Inner West venues to its roster.

So, how does it work?

Read more ...


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