Doing Rounds of The Kitchen Table
This week's fresh serve of news from around the Catering & Restaurant Industry.
Keep up-to-date with the latest in Catering Equipment & Restaurant Equipment, Food Trends & Business Tips from around the web.
Sneaky tactics: Social media influencers face backlash
Australia's social media 'influencers' are facing a backlash for a litany of sins ranging from soliciting free meals to flouting alcohol advertising guidelines.
The practices and promotional tactics used by food and drink bloggers, which have become a phenomenon on photo-sharing app Instagram, are coming under increasing scrutiny from critics – from public health experts to restaurateurs.
Last week, the head chef and owner of one of Adelaide's top restaurants named and shamed a reality TV contestant-turned-influencer who requested a free meal in exchange for posting photos on Instagram.
Restaurant Marketing Ideas for May
According to the National Restaurant Association, Mother's Day is the most popular day of the year to dine out. But your restaurant marketing efforts don't have to end there. Savvy restaurant owners and operators know that there are many special days in May that can be used with promotional activities.
Mother's Day isn't the only day in May that your restaurant can honor someone special. There's also the International Day of Families, Brothers and Sisters Day, Visit Your Relatives Day, International Firefighters Day, International Nurses Day, School Principal's Day, National School Nurse Day, National Receptionists Day, and National Waiters and Waitresses Day.
So, when planning your monthly marketing don't limit yourself to just a single day, there are 30 other days to market to as well.
Help Kids Discover the Joy of Healthy Eating
Simply by Leaving a Tip at Some of Melbourne's Best Restaurants
The Stephanie Alexander Kitchen Foundation helps Aussie kids form positive relationships with food. And you can help, simply by dining out.
To help Australian kids grow into adults with healthy eating habits and an appreciation for fresh produce, the renowned chef, author and restaurateur Stephanie Alexander is launching Turning the Tables – a fundraising drive for her Kitchen Garden foundation, founded in 2004 – for a second year.
Use Email to Pack Special Events With Your Best Customers
The key to marketing special events in restaurants is putting the right message in front of the right customers. You want people who love your brand to know you’ve created something perfect for them. If you do it right, you can build a strong community and, ultimately, build your business.
Tami von Isakovics has found the best way to do it is with quality over quantity. As the Executive Director of Marketing for the Dinex Group, Tami is in charge of getting the crowds to show up at their 16 restaurants located around the world. Dinex Group is a collection of high-quality, fine-dining, casual and quick-service restaurants founded by French chef and restaurateur Daniel Boulud.
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