Who does your marketing? - 2017 Small Business Marketing Trends Report
According to the latest ABS Counts of Australian Businesses, as at June 2016, there were 2,171,607 businesses.
The Australian Bureau of Statistics (ABS) definition of small business, which is any non-employing business or a business employing fewer than 20 people.
So under this definitions, most cafes & restaurants would be classified as small businesses.
Most actively trading businesses (61 percent) had no employees, 28% had 1-4, 9 percent had 5-19, 2% had 20-199, and less than 1% had 200 or more. In 2014-15, business entry and exit rates were highest for businesses with no employees.
The ABS reports that employees worked 1,664.2 million hours in December 2016
Australian Businesses employed 12,059,600 workers in 2016. So that breaks down to 8,238,600 Full-time employees & 3,821,000 Part time employees.
So your employees worked on average 137.99 hours for the month of December.
So that means your employees worked on average 6.899 hours a day
So when did you last work 7 hours a day?
Infusionsoft surveyed 1,009 small business owners to find out where small businesses are succeeding in marketing and where they're struggling.
These are the Top 5 Findings: 2017 Small Business Marketing Trends Report
So after looking ABS numbers it not surprising, so many business owners are struggling with their marketing.
So if you were setting up a commercial kitchen, we would suggest a Combi Oven, Blast Chiller & Vacuum Sealer so you could maximise your time & effort in your kitchens. Of course, you would require all the other Kitchen tools, like a Fridges, Ovens, Grillers & Mixers. So at Sydney Commercials Kitchens, we've got you covered in this area.“Because the purpose of business is to create a customer, the business enterprise has two–and only two basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”
Peter Drucker, the father of Modern Business
So I feel it would be useful to share with you the tools to help your business with your Marketing.
These Business & Marketing Tools to save you time and makes marketing easy
So rather than giving you just a bunch of random tools, they must meet these criteria.
Before we start, I have to make a couple of assumptions. You have a computer, internet connection & a mobile phone.
Your Workhorse Tools
Gmail - Email
It's free to create a Google Account. You can use the username and password for your Google Account to sign in to Gmail and other Google products like YouTube, Google Play, and Google Drive.
You need a email account. No buts about it,
Free
Drive - Cloud Storage
Drive is a file storage and synchronization service developed by Google. Google Drive allows users to store files in the cloud, synchronize files across devices, and share files.
Comes when you setup your gmail account
Free
Graphics & Design
Unsplash - Royalty Free Photos
Free (do whatever you want) high resolution photos.
Free
Graphics & Design
Canva - Easily create beautiful designs + documents
Canva is a free graphic design tool website. It has an easy to use drag-and-drop interface and provides access to over a million photographs, graphics, and fonts. It is used by non-designers as well as professionals. The tools can be used for both web and print media design and graphics.
Design presentations, social media graphics, and more with thousands of beautiful layouts.
Free
Email Marketing
Mailchimp - Email Marketing Software
MailChimp is a simple email marketing software (EMS) which gives you a number of easy options for designing, sending and saving templates of your emails.
Free
AgileCRM - CRM & Automation Marketing Tool
With Marketing Automation, Telephony, Helpdesk, Web Engagement, Social Media Integration, Email Campaigns and Mobile Marketing
CRM for Small businesses is a concept that is alien to many. For those who think of automation tool and software as something that's useful for multinationals only now you can do it.
Automate your sales and marketing in one platform. Avoid data leaks and enable consistent messaging.
Free
Project Management
Trello - Let's your Team work Collaboratively
Trello lets you work more collaboratively and get more done.
Trello's boards, lists, and cards enable you to organize and prioritize your projects in a fun, flexible and rewarding way.
Free
With these Tools you can create Graphics & Emails Newsletter to improve your marketing without much effort.
Now is the time to start marketing.
If need a hand or some suggestion on the best ways to Market your Cafe or Restaurant, give us a call, we'd be happy to give guidance on suitable marketing tactics
Discover How A Combi Oven Can Increase Your Profits Without the Headaches...
Inside you'll find how to save money on your Food Costs & Wage Bills using a Combi Oven...
Click here to get a copy of our Combi Oven GuideSkip all the hard work and get the right equipment Restaurant or Commercial Kitchen
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