Doing Rounds of The Kitchen Table
This week's fresh serve of news from around the Catering & Restaurant Industry.
Keep up-to-date with the latest in Catering Equipment & Restaurant Equipment, Food Trends & Business Tips from around the web.
Restaurants live or die by Instagram
Whether you love food porn or find it positively vulgar, there's no doubt that Instagram has transformed the culinary landscape.
And we're not just talking about the fact that the diner experience now (basically) requires a camera. Rather, the sweeping changes that social has made to the restaurant industry—and by extension, the culinary school curriculum.
That's right, aspiring chefs are now learning the art of mastering angles—from styling pizzas to putting together the açaí bowls with the right combination of contrasting garnishes.
Small business owners want lower music licence fees following Melbourne bar's $200,000 fine
When you're in a restaurant or cafe, what does the music you hear over the house PA system do for you?
Does it enhance your experience — and encourage you to linger over your latte, or come back the following week — or does it make no discernible difference?
That's one of the key questions at the heart of a dispute between business owners and the music industry.
4 Restaurant Loyalty Programs That Really Work
Restaurants with the most effective loyalty programs can quickly organize their data and make informed decisions.
How do restaurants measure customer loyalty? Or, perhaps more importantly, how do they create it? With new players continuously entering the market, quick-serves are always on the hunt for ways to engage with consumers—not just to get them into the restaurant initially, but also to keep them coming back.
How Many Customers Are You Actually Getting Through Social Media Marketing?
If you are a restaurant owner and have invested in social media marketing programs in the past, these phrases from "experts" might sound familiar:
"I'll get you a lot of likes on social media!"
"We'll help you grow your followers!"
"We promise you’ll get great exposure!"
What about actual customers, though? That is the question.
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