Resilience, sustainability on the menu for Aussie hospitality industry
Australian restaurateurs are embracing diversification, adaptability and sustainability, and are experimenting with innovative ways to entice customers through their doors, according to Square’s latest Future of Restaurants report.
With inflation, rising costs, and staff and customer retention posing a challenge for restaurants across Australia, the report found many restaurateurs are reviewing their daily operations and assessing how to revise costs and increase profits.
Overhauling menus, reducing trading hours, reviewing expenses, and negotiating costs with suppliers are some of the approaches restaurateurs have up their sleeves.
Original story and image on Smart Company
Original story and image on ABC News
Australians unlikely to give up meat, become vegetarian to help environment
Australians unlikely to give up meat, become vegetarian to help environment, study shows:
Australians love eating meat and say limited vegetarian options when dining out is a key barrier to changing their diet, despite more meat-free choices than ever, new research has found.
Key points:
- A study shows Australians would rather take other actions to help the environment than give up meat
- Participants cite a lack of vegetarian options when dining out, despite Australia having more than ever, as a barrier to the diet
- Researchers hope the study will highlight reasons behind people's reluctance to reduce meat consumption
Strategy A La Carte: The Dish on Digital Marketing Trends for Restaurant Brands
Restaurant brands around the world are finding that their audience is craving something more than pretty pictures of delectable dishes, but rather a need for community and discussion. They want engaging content that keeps them entertained. Effective full-funnel marketing strategies are vital for the success of any business, but are definitely the garnish on top for those in the food and beverage industry.
The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators. But there are a few things to consider that can make a difference in driving impact for your business.
Original story and image on Modern Restaurant Management
Original story and image on Searchengineland
How to manage and optimize local listings for SEO
Optimizing local listings for SEO is essential for businesses looking to turn online interest into real-world visits and sales.
Up to 87% of consumers relied on Google to evaluate local businesses in 2022. Neglecting your business’s local online presence can give your competitors an edge and lead to missed sales opportunities.
Local listings: What are they and why do they matter?... These listings are crucial for businesses aiming to capture local searches, ensuring that potential customers find accurate and consistent information and helping search engines like Google populate results with accurate business-related data.
A Google Business Profile (GBP) will almost always be the most important local listing for any business, given the site’s prominence and integration across Alphabet’s products like Search and Maps.