Pandemic paves the path to reimagine the future of restaurants
The pandemic is turning out to be a pivotal moment in how nations, companies, and people are responding to the crisis. Like no other event in history, 2020 has turned around economies across the world — transforming how people work, communicate, eat, and shop.
Today, more than ever, restaurants and the foodservice industry are truly essential. The COVID-19 showed us how quickly consumer behavior changes and how resilient is the restaurant industry. Even though the restaurant sector is faring below last year's revenue, we can see a visible increase in revenue month on month. As a technology enabler for restaurants, we clearly see some emerging trends that will shape the future of restaurants in 2021.
Top Marketing and Public Relations Trends for the Restaurant Industry in 2021
2020 brought plenty of obstacles, and many business lessons along with them. As businesses begin to plan their strategy for 2021, they'll need to leverage as many marketing and PR trends that they can to better raise paid and organic brand awareness. Overall communication strategies had to pivot and adapt throughout the chaotic year of 2020. Although it was difficult for many companies to keep up, they can now use their knowledge from the past year to excel in the months coming.
For businesses in the restaurant industry especially, the COVID-19 crisis was no small hurdle. Throughout the past year, thousands of restaurants all over the country and world have had to close their doors or have faced major downsizing.
10 Valentine's Day Marketing Ideas Your Customers Will Love
If you're like most business owners, you're constantly looking for ways to engage your existing and potential customers. Valentine's Day is the perfect holiday to reach out to your customers, even if your business isn't directly related to the industries that usually benefit from this holiday. We've come up with a list of 10 Valentine's Day marketing ideas to add to your February marketing that you can execute easily to boost your business's relations with your customers.
We'll cover industry-specific, general, and last-minute ideas to fit your particular circumstances. So let's jump in.
Ways Restaurants Can Encourage Direct Ordering
COVID-19 has forced restaurants to rely on takeout and delivery sales to drive the majority of their sales. For some, off-premise already constituted a large percentage of their revenue, and they had the systems in place to pivot when dining rooms closed.
Many others, however, had to build their off-premise operations from scratch to combat sudden dine-in closures. Third-party delivery apps worked in a pinch to help restaurants quickly switch away from dine-in to takeout. As a long-term solution, though, delivery apps pose as many problems to restaurants as they do solutions. They charge commission fees and most restaurants already work on razor-thin margins, making the math that much harder for restaurants to make a profit.
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