Doing Rounds of The Kitchen Table
This week's fresh serve of news from around the Catering & Restaurant Industry.
Keep up-to-date with the latest in Catering Equipment & Restaurant Equipment, Food Trends & Business Tips from around the web.
How to Outsmart Your Competition on Marketing
Do you feel that? There is an undeniable anxiety permeating the industry as more and more restaurants open each year. You might have seen it in your sales numbers, or perhaps in the disappearance of staff. Then the familiar faces in your dining room become less familiar.
What can a restaurant do? Take a stand, fight back, and stand out.
Read about some ways you can outsmart your competition to elevate your marketing.
Struggling to make your restaurant website stand out?
Try these tips
Struggling to cook up some ingenious promotion ideas for your restaurant?
Eager to "wow" the customers with some exquisite marketing strategies?
Let’s have a look at some avant-garde promotion ideas to fascinate most rumbling tummies around and, at the same time, swell the profits of your restaurant.
How to Run a Successful Coupon Marketing Campaign for Your Restaurant
Coupons are an amazing marketing idea for restaurants if used wisely. They are able to drive in new customers to your eatery while also encouraging them to frequently visit the joint.
They also enable you to launch a new food item on your menu. In the long run, the marketing campaign translates to improved restaurant sales.
To ensure that you use the coupons the right way to successfully run your restaurant's marketing campaign, here is a quick guide to use:
And now for something completely different!
Just when restaurateurs were getting millennials' buying behaviors down, the next wave of consumers has crashed onto the restaurant shores, wielding an estimated $505 billion in aggregate income, according to the data-crunchers at ResearchandMarkets.
Gen Z-ers and those right behind them in the 13- to 17-year-old age groups are about 52 million strong and they're not as "one" with digital as many might anticipate, according to the company. Yes, they spend plenty of time online, particularly on social media channels, but they still have a great affinity for the real physical business world, sometimes referred to as brick-and-mortar.
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