Increasing Your Restaurant's Appeal

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This week's fresh serve of news from around the Catering & Restaurant Industry.

Keep up-to-date with the latest in Catering Equipment & Restaurant Equipment, Food Trends & Business Tips from around the web.

Utilizing Interior Design To Increase Your Restaurant's Appeal

Studies surrounding the restaurant industry have revealed that some of the most important drivers for customer experience are core service delivered by employees, the quality of the food and the physical environment of the restaurant.

The physical environment and ambiance of any restaurant can have such a great impact on the overall image that it can result in the positive or negative perception regardless of how great the food and service is.

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Increasing Your Restaurant's Appeal Original story on totalfood.com


Restaurants may soon have chefs who know all about you before you walk in the door Original story on digitaltrends.com

Restaurants may soon have chefs who know all about you before you walk in the door

You don’t simply walk into Addo; you need a ticket. And that ticket might grant you access to a $15 spaghetti night or $140 12-course meal, depending on the day. What started as two-person dinners in chef Eric Rivera’s home has grown to two locations in Seattle, Washington.

Because he's making Puerto Rican food one night and fajitas the next, Rivera also wants to get to know who's coming to dinner, before they enter the restaurant.

For the multi-course tasting menus, he generally sends a questionnaire.

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Using WiFi Analytics to Optimize Your Marketing

WiFi Marketing Guide

The best marketing campaigns are built around accurate, thorough data. Using WiFi analytics gives you access to precisely the kind of data you’ll need.

In this free guide, Using WiFi Analytics to Optimize Your Marketing, FastCasual help define the metrics you'll find in the Bloom Intelligence platform and show you how you can apply some of these metrics to your current marketing strategy or create new and more effective strategies and tactics.

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WiFi Marketing Guide Original story on fastcasual.com


How Can Inbound Marketing Help Your Restaurant Grow? Original story on themarketingfolks.com

How Can Inbound Marketing Help Your Restaurant Grow?

There are a lot of restaurants out there to choose from, and if yours is relatively new then it can be hard to attract the following you need to make the business successful.

It's very difficult to gain attention in a new market, especially if you don’t have a main road location. Your potential customers are also being over-saturated with advertisements and learning to tune them out, so this option isn't great. However, inbound marketing for restaurants can work wonders for helping you to build a following.

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