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How to increase your coffee sales

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Scottie Callaghan, one of the world's top baristas and Belaroma Coffee's head trainer, has some advice on how to not only keep your existing customers but increase sales as well.Having a skilled barista is essential, said Callaghan, and customers will remain loyal, even through price increases, if they feel they are getting a good quality, good value product delivered by professional and friendly staff.Read full story from Hospitality Magazine

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