Doing Rounds of The Kitchen Table
This week's fresh serve of news from around the Catering & Restaurant Industry.
Keep up-to-date with the latest in Catering Equipment & Restaurant Equipment, Food Trends & Business Tips from around the web.
How to Grow your Restaurant Business with Data
It's a simple fact: Consumers have no shortage of options when it comes to choosing a restaurant. For those of us growing our brand, we are tasked with cutting through a crowded marketplace to keep guests coming back.
As the restaurant industry and marketing landscape have evolved, the most successful brands have learned an important lesson: the digital era is here for every restaurant that wants to remain competitive, and our data is vitally important to driving customers to visit and return.
It wasn't always this way.
Meet Your Marketing Department's Secret Weapon: Your Customers
As an already-busy entrepreneur, taking the time to create kick-ass marketing campaigns can sometimes seem more like a distraction than a worthwhile investment of your time. That being said, most entrepreneurs aren't taking advantage of something that could dramatically reduce the time they spend on marketing: their customers.
If you take the time to strategize correctly and are crafty enough, your customers could be a content gold mine for your company. Here are even creative ways to do it.
Deliveroo launching ‘virtual brands' across Australia
Food delivery company Deliveroo is set to have 200 "virtual brands" across Australia, with "virtual restaurants" it says will allows existing restaurants to increase revenue and customers by offering new or complementary cuisines from their current kitchen.
According to Deliveroo, restaurants which launched virtual brands in other markets had seen more than a 70% increase in revenue.
Deliveroo says creating virtual restaurants allows existing restaurants to increase revenue and customers by offering new or complementary cuisines from their current kitchen, but under new branding.
Loyalty apps get up close and personalized
Brands create customized experiences and unexpected perks to engage fans.
As loyalty programs move from a novelty to a given, restaurants are rethinking their rewards platforms to be more personalized, customizable — and simply more fun — to grab consumers' limited attention.
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