Mobile Moments
"You may want to read this thoroughly, it can change your restaurant or cafe for the better, and put you ahead of the competition,""
Neil Willis
Sydney Commercial Kitchens
Forrester defines a mobile moment as a "point in time and space when someone pulls out a mobile device to get what he or she wants immediately, in context,""
You need to Leverage mobile moments to get more customers to your restaurant.
How to Deliver Those Mobile Moments
BE THERE
82 % of smartphone users say they consult their phones on purchases they’re about to make in a store...
BE USEFUL
69% of online consumers agree that the quality, timing, or relevance of a company’s message influences their perception of a brand...
BE QUICK
67 % will change behaviour if it takes too many steps to purchase or get desired information...
So Where Do You Find These People Looking To Eat Out At Cafes & Restaurants (the Mobile Moment)?
Do You Know Who Your Ideal Customers Are?
Baby Boomers or Young Families
Gen Y
Before you can get started. You need to ask yourself this question: Every restaurant will answer this question differently. It’s got as much to do with your venue as it does with the surrounding area.
So you're looking for People who enjoy going out for delicious food at local restaurants with friends & family
Ignore These People (Hungry Customers) At Your Peril
If you own or manage a restaurant, there's one segment that you have to reach out to. You cannot ignore the hungry customers with smartphones. They are looking to eat right now, somewhere nearby your restaurant.
Go Mobile or Your Customers Will Go Elsewhere
Location is Critical in Driving Mobile Searchers To Restaurants
Mobile searches relating to restaurants have a 90% conversion rate with 64% converting within the hour...Mobile Path-to-Purchase.
Source: xAd and Telemetrics
Smartphone Users Take Action When Searching Locally
95% of smartphone users have used their phone to look up local information. After doing so, 61% called & 59% visited. - Source: Nielson
Australia Digital Snapshot - Jan 17
Missing Out on Mobile Moment
If they don’'t find your restaurant and come and eat at your place they are going somewhere else to eat...Missing Out on Mobile Moment
So if you're not using Mobile Marketing to get more Customer then you're missing the mobile moments. & giving your competitors a massive advantage...
Having Mobile Friendly Website is Showing Up But it's not enough...You Need to get their Attention...
But that's not the end of the problem. It actually gets worse! Why?
If you're not Showing Up for their mobile moment, either on Mobile Search, Facebook or Instagram, then you don’t matter, because you're a just blur to hungry masses...
It's Getting their Attention & Attracting Them to Try Out Your Restaurant. Then getting to them come back Again & Again...
You Can’t Get The Starving Crowd’s Attention if they don’t even know you exist…
Because it's hard to stand out from the crowd of restaurants at the right moment!
So you can't reach enough local restaurant patrons to get them, to come & try your restaurant.
You need to get their Attention & Attracting Them to Try Out Your Restaurant. Then Get them to come back Again & Again...
And, worst of all, most Restaurant Owners get stuck on the dangerous idea. It's really hard & expensive to get new restaurant customers. So they do nothing...
But luckily for you, there's now a solution to your problem!
Introducing: The "Triumvirate MMA"
A done for you Automated Mobile Marketing...So you can grab diners in their Mobile Moments
Triumvirate Mobile Marketing Automation
Triumvirate MMA Mobile Marketing Automation Helps You
To Reach New Customers. Get Their Attention. Start a Conversation, bring them to your Cafe or Restaurant... And then get them to keep them coming back.
So I guess You're Wondering Why I choose the funny name Triumvirate... So let me explain about the First Triumvirate...
The 1st Triumvirate
The Roman Republic was in dire straits. In 60 BCE, 3 of Rome's most powerful men: Gaius Julius Caesar, Marcus Licinius Crassus, and Gnaeus Pompey seized the moment with an informal political alliance or triumvirate to transformed Rome into the Powerful Roman Empire.
I designed & built Triumvirate MMA on the Jay Abraham's Principle...
There are only 3 ways to grow a business according to legendary marketer Jay Abraham...
There Are Only 3 Ways To Grow A Business
1. Get More Customers
Increase the number of customers...
Reach more potential customers & get them to Try out your Restaurant...
2. Get Them To Spend More
Increase the average transaction value per customer...
McDonald's have work this out, What’s Your "Do You out Fries With That" Question
3. Get Them To Spend More Often
Increase the number of transactions per customer...
Give them an enjoyable Meal & Experience So they want to keep coming back...
What Are The Steps in Triumvirate MMA?
- Market Insight - Understanding Your Market...
- Who - Who are the Ideal Prospects?...
- Where - Where Can You Find Them?...
- Bait - What Bait Will You Use to attract them?...
- Result - What Results do you want to give them?...
- Repeat So you keep showing up when potential dinners are in the Mobile Moment...
How to Use These Mobile Moments
These are the Tools for Getting Potential Dinners Attention & Attracting Them to Try Out Your Restaurant...And then getting to come back Again & Again…
Triumvirate Mobile Marketing Automation
So Why Would You Want To Harness These 3 Mobile Powerhouses?
Facebook Ad
Facebook - Find & Reach your ideal Customers in your local area within minutes
Messenger
Messenger - You Can Start a Automated Conversion without them Having to leave Facebook - High Response Rate
Mobile Wallet
Mobile Wallet - Everybody loves getting a special deal. Give them an enticing Offer to Try your Restaurant sending straight to their mobiles
These are 3 hottest Mobile Trends for 2018, each one of these has a steep learning Curve.
The real magic happens when you get these 3 Components all working Together.
It's taken me over 3 months to get them all working seamlessly together to grow your business without all technical Headaches...
2017 Facebook Stats
- Facebook 17,000,000 Monthly Active Australian Users (steady)… as July 2017...
- 7 in 10 Australians use Facebook...
- 1 in 2 Australians use Facebook on a daily basis...
- Facebook – 17,000,000 Monthly Active Australian Users (steady)...
- 823 million mobile only users...
- 75%> of male internet users are on Facebook as well as 83% of female internet users...
- Facebook takes up 22% of Internet time (compared to 11% for Google and YouTube combined)...
- Facebook has 19% of the $70 billion spent on global mobile advertising...
- 78% of Facebook advertising revenue comes from mobile ads...
Facebook Reach & Audience
Within 10km of Dee Why you have the potential Reach of 50K - 60K monthly active people on Facebook.
Facebook Ad to Facebook Messenger
This what it look like, Facebook Ad to Facebook Messenger
Are You Part of The Conversation?
On average, there are over 7 billion conversations taking place on Messenger every day in 2017
Messenger Makes It Even Easier to Start Conversations
With over 900 million people using Messenger every month. Messenger is the place where you can connect with the people and businesses you care about most.
With over 900 million people using Messenger every month...
Why Facebook Messenger?
- Engage with the Conversation your audience is already having…Where they want to have it!...
- Crowded Email inboxes...
- Open Rates Email - 20% vs Chat Bots - 80%...
- People are tired "opting in" on a landing page (and if they do, they may never engage with you in email)...
- Opting into messenger is WAY easier than email...
- Frictionless for the end user = easier for you build a list...
- Ads are cheaper because you are staying in the FB ecosystem...
- Completely mobile optimised...
- You get all of their REAL data…and more of it...
- Send to a Website...
- Messenger is instantaneous… the customer journey can progress faster...
- Building a bot is MUCH quicker than a traditional web funnel...
- You can create Bots to Automate Your Communications...
To see a demo. We'll also send Restaurant Marketing Tips, Tricks & Ideas, through Facebook Messenger. Ok?
Tap the blue Messenger button below or click on the Link below, you'll be taken to Facebook Messenger. Then click on Get Started.
So How Do You Get the Hungry People To Your Restaurant?
The next stage is where most Restaurant Marketing stumbles & get's the wobbles...Taking them from Online (on their phones) to Offline (Your Restaurant)...
The mechanics of finding the right people in Facebook Ads & starting a conversation in Messenger requires planning & some technical expertise. But the next phase, Converting your Online interactions into offline Visitors coming to dine at your Restaurant, ramps this up several more notches. (Requires Some Seroius Techical Chops) This where Mobile Wallets comes into play.
With Triumvirate MMA you will Reach New local Customers...Get Their Attention… Start a Conversation...
If you remember I mentioned I spent 3 months working out the last step in the process. Getting messenger interacting with Mobile Wallets on iPhone & Androids.
Taking them from Online (on their phones) to Offline (Your Restaurant)... Bringing them to your Cafe or Restaurant... And then tantalise them to keep them coming back....Don't worry, we have automated most of this, so you don't have break out in cold sweat, trying figure this out.
I'm happy to share with you in a future article how us the mobile moment to taking them from Online (on their phones) to Offline (Your Restaurant). If that's Ok with You?
Let me show how Triumvirate MMA Will get all these processes working together without too much effort on your part.
Let's recap, Why your Café or Restaurant needs Triumvirate MMA
So far we have covered
Triumvirate MMA Mobile Marketing Automation - A done for you Automated Mobile Marketing...So you can grab dinners in their Mobile Moments
The 3 hottest Mobile Trends for 2018, are Facebook Ads, Messenger & Mobile Wallets, you'll find each one of these has a steep learning Curve. The real magic happens when you get these 3 Components working Together.
Mobile Moments - Your customers are looking on their mobiles to find somewhere to eat. Are you ready to catch their Mobile moment or will you miss out?....
Triumvirate MMA Mobile Marketing Automation Helps You
To Reach New Customers. Get Their Attention. Start a Conversation, bring them to your Cafe or Restaurant... And then get them to keep them coming back.
Facebook - Find & Reach your ideal Customers in your local area within minutes
Messenger
Messenger - You Can Start a Automated Conversion without them Having to leave Facebook - High Response Rate
Mobile Wallet
Mobile Wallet - Everybody loves getting a special deal. Give them an enticing Offer to Try your Restaurant sending straight to their mobiles
So if you like to learn how we can help your Café or Restaurant show up when people are engaged in their mobile moment looking for somewhere to eat, then we're happy to help.
To see a demo. We'll also send Restaurant Marketing Tips, Tricks & Ideas, through Facebook Messenger. Ok?
Tap the blue Messenger button below or click on the Link below, you'll be taken to Facebook Messenger. Then click on Get Started.
I hope you found this Article useful. Let me if you need help with your Restaurant Markeing.
Rowan Shead
Getting More Customers
Your local direct response & Digital Marketing Agency on the Northern Beaches