Strategies to attract more customers to your restaurant
Take steps to make your restaurant more desirable for would-be diners The marketing strategies employed by many restaurants have evolved over the years. Even restaurants with very low prices struggle.
Here are some strategies that you can employ if you want to enjoy a competitive edge over your rivals and attract more patrons to your establishment.
Restaurant Marketing: A Step-By-Step Guide To Improving Your Bottom Line
Restaurant marketing is one of the most overlooked aspects of creating a successful restaurant. Many small business owners think that they need to open for business and then wait for the customers to pour in. This is definitely not the case. A restaurant digital marketing strategy is the key to success in the foodservice industry.
Technology can be used to attract new customers and keep existing ones happy. When you aggressively use technology to promote your restaurant, you can drive more customers and better word-of-mouth. Technology can also be used to drive traffic to your restaurant website.
5 Ways to Maximize Your Marketing Spend
Next to offering great food and service, marketing its brand is one of the most important activities for restaurant operators. A well-thought-out marketing strategy helps keep your existing customer base loyal while at the same time attracting new ones.
But how do you go about maximizing your marketing spend? This white paper features five ways restaurant executives can do so by using a full-service, turn-key marketing operations partner.
Download the white paper to learn more.
Gourmet Traveller 2022 Restaurant Awards
Last year, we had to cancel our annual Gourmet Traveller Restaurant Awards after lockdowns prevented us from getting around the country and into restaurants.
Meet the finalists
Without question, the most exciting part of this year's awards is how many new restaurants feature. It is testament to both the creativity and resilience of the industry that new venues have continued to open since March last year, offering new and exceptional experiences. Many have come from established players, as they flex creativity and agility in equal measure.