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This week's fresh serve of news from the Catering and Restaurant Industry.
Keep up-to-date with the latest in Catering Equipment & Restaurant Equipment, Food Trends & Business Tips from around the web.
How To Be The #1 Restaurant On Your Customers' Minds
As a restaurant owner, you want to be in front of your customers any time they are available and willing to absorb information. The easiest time to pinpoint when your customers are in this mode is to target them when they are online. This is also the only way you can subtly (and legally) follow them around reminding them about how awesome your restaurant is.
Think about this concept on its own: When you go online, you are probably either looking for information or entertainment. You are actively searching for something to occupy your thoughts and are thus more receptive to advertisements.
This incentive drives restaurant traffic
One offering can convince food service customers to come in the door, switch from a competitor, or give a second chance.
According to the 2020 Restaurant Marketing Insights guide from online discount platform RetailMeNot, 85% of surveyed consumers say a deal or discount influences where they choose to eat outside of their homes, and 81% say a deal would make them likely to switch restaurants they planned to dine at.
Five PR Ideas You Can Implement in Your Restaurant This Year
It's a new year, and if you own or run a restaurant, the best way to start 2020 off on the right foot is to begin thinking of how you can get more traffic in the door.
There are countless ways to attract customers through creative PR and marketing — so much so that it can be overwhelming. Some PR ideas can be complex, which means taking valuable time away from running the restaurant, but here we've outlined five PR ideas restaurant owners and managers can implement in their restaurant this year that will generate attention for your business, while allowing them to stay focused on the day-to-day.
10 ways to market your restaurant
Why should someone choose to eat at your restaurant rather than the one next door?
Good word of mouth has a part to play. But it's not enough to simply serve amazing food and have top notch customer service – you need to shout about it.
So, from restaurant marketing basics to more elaborate methods of promotion, we look at 10 of the best ways to advertise a restaurant.
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