Five Digitally Disrupted Industries to Study as Restaurants Make the Shift
The choices restaurants make today on how to invest in marketing and leverage various food sales channels will have profound impacts for years to come. Fortunately, many other digitally disrupted industries offer key insights on how to navigate the shift.
Today we will take a look at how disintermediation of the guest has impacted hotels, airlines, real estate, movies, and consumer packaged goods.
The Truth About Successful Restaurants
Would you open a pizza shop without an oven? Would you try to run a restaurant without a dishwasher?
Do you expect your guests to cook their own food ?
The truth is, no you would not. Ovens, dishwashers, utilities, tables, chairs, flatware, napkins, soap, toilet paper, a bookkeeper, point of sale system, credit card processing, servers… all these things and more are things you know you need to run a successful restaurant. It’s a given. They are operational requirements for being in the restaurant business. At some point you accepted this as the truth.
Becoming sophisticated
Independent restaurant operators get more sophisticated in the social media marketing game
From TikTok to Instagram, see how 4 independent restaurants are getting creative with the various platforms to build engagement
Lacking the marketing budget of big chains, independent restaurant operators have to tap their creative skills in the rapidly expanding social media world to reach customers where they are.
The secret sauce to attracting (and keeping) customers? Your TV
As we inch closer and closer to a post-COVID world, the restaurant industry must once again figure out how to tactfully attract and maintain customers in the face of rapidly changing guidelines and increased competition. For consumers, the standard for an elevated, compelling experience will be higher than ever.
Make entertainment work for your business
While restaurant owners are already familiar with having to rethink the customer experience to improve safety measures (hey, we're all about contactless payment), there's one opportunity that is often underutilized: entertainment.
Doing Rounds of The Kitchen Table
We hope you have enjoyed this week's fresh serve of news from the Catering and Restaurant Industry.
SCK will keep you up-to-date with the latest in Catering Equipment & Restaurant Equipment, Food Trends & Business Tips from around the web.