4 Ways to Boost Your Restaurant Marketing ROI
Customer habits influence a vast majority of restaurant operations. For operators, attracting new customers and ensuring they stay loyal is key to success—and that’s never been more important than in today’s post-pandemic landscape, when consumer dollars are up for grabs, but consumers’ needs are different than they used to be.
Ryan Gromfin, author, speaker, chef, restaurateur and founder of The Restaurant Boss, has helped hundreds of operators grow and scale their businesses. Recently, Gromfin offered innovative marketing strategies to help operators grow their customer bases in the webinar “Reach New Customers and Maximize Marketing,” hosted by the National Restaurant Association Show.
Here’s a look at four of the best restaurant marketing practices for ROI that he shared in the session.
How Can A Menu Be Used As A Marketing Tool By A Restaurant?
Your menu is a snapshot of your restaurant in a single glance. It’s the one piece of information that each and every visitor can read. A beautiful, well-designed menu that reflects your restaurant’s theme and effectively interacts with your customers will work wonders for your business.
A well-designed menu not only informs customers about the dishes you serve but also creates a positive first impression for your restaurant. Customers can already tell how good your food would be by looking at how much work you put into your menu.
What Restaurants Can Learn from Luxury Loyalty Programs
Seventy-nine percent of consumers would rather brands invest in loyalty programs than social media advertising.
Loyalty programs of some of the world’s most prestigious brands are not just systems that customers use to accumulate points. These loyalty programs also cultivate community and a sense of belonging.
Restaurant chains can achieve three goals by offering loyalty programs—and zero-party data can help power those initiatives.
Grubhub provides small restaurants custom e-commerce features
Independent restaurants that partner with Grubhub have access to new commission-free digital design and marketing services.
The on-demand delivery provider is introducing Grubhub Direct, a platform designed to help independent restaurants better compete online through commission-free online ordering and customer data. Grubhub Direct aids tasks such as developing and managing customized ordering websites, direct marketing, and collecting and analyzing customer data, without paying commission.
Doing Rounds of The Kitchen Table
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