Doing Rounds of The Kitchen Table
This week's fresh serve of news from around the Catering & Restaurant Industry.
Keep up-to-date with the latest in Catering Equipment & Restaurant Equipment, Food Trends & Business Tips from around the web.
Restaurant Booking Site Dimmi Rebrands As 'TheFork'
Australian online restaurant discovery and booking site Dimmi has unveiled a new name, a new logo, a new-look website and new apps as part of an extensive rebranding initiative.
The TripAdvisor-owned reservation service is now known as TheFork, with all current Dimmi restaurants now bookable at www.thefork.com.au.
Food delivery power will become harder to swallow
A local restaurant has two menus: one for instore diners and another for food ordered online and home delivered. The instore menu is cheaper than the takeaway one.
Remarkably, it costs less to eat at the restaurant and have a waiter serve you than to order online and have food couriered to your home. The owner quietly charges more for deliveries because Uber Eats takes about a third of the order value for meals its riders delivers.
How technologies shape the restaurant industry for the better
Let's take a look at a few tech trends that are currently shaping the industry.
The power for AI, social media, and digital tools are rapidly disrupting businesses in all fields. The restaurant industry wouldnâ€™t seem in need of high tech instruments - there are people cooking food on one side and people eating it on the other, simple as that.
Make using mobile location data your New Year's marketing resolution
In the very beginning of mobile marketing, there was a lot of discussion about the possibilities of this exciting new customer touchpoint. Perhaps the most often heard use case was "let's say you are walking down the street and you pass a Starbucks and you get a coupon on your phoneâ€¦"
Now, with 77% of U.S. adults owning smartphones (up since 2011 when just 35% did), according to Pew, the location data they transmit has value way beyond the simple notion of triggering a promotion.
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