Doing Rounds of The Kitchen Table
This week's fresh serve of news from around the Catering & Restaurant Industry.
Keep up-to-date with the latest in Catering Equipment & Restaurant Equipment, Food Trends & Business Tips from around the web.
The Five Biggest Marketing Mistakes Made by Local Restaurants
The restaurant and hospitality sector is one of the largest industries in the world. As a restaurant owner, it's important to know how to market your restaurant the right way if you're going to survive in such a crowded and competitive marketplace.
In this article we're going to look at five marketing mistakes that many restaurant owners make and show you how to avoid falling into the same traps yourself.
Instagram for Effective Restaurant Marketing
Make sure that once your business profile is up and running that you post regularly.
f you run your own restaurant business, then social media marketing is a crucial element to expanding your profile and generating interest online that will ultimately lead to conversions, in the form of traffic through the door.
Instagram is a particularly useful means of engaging new and existing users, and offers a number of features that you can take advantage of to maximize returns. Here's how you can use Instagram effectively to this end.
Back to Basics: Word of Mouth 2.0
Influencer marketing is the modern-day word of mouth and influencers are the bridge between customers and your brand, so getting it right is essential for growth.
With influencer marketing expected to grow to $15 billion by 2022, brands will have to find innovative strategies within the field to stay ahead of savvy competitors.
The goal of an influencer marketing campaign isn't to be featured in front of the most followers. The goal is to build word of mouth and with that in mind, there are a number of ways to achieve sustained growth in a fast-changing field.
Biting the hand that feeds them
Why are food delivery apps biting the hand that feeds them?
Australia's hospitality industry is dying at the hands of the tech it has employed to save it. Despite their ubiquity, delivery apps are now cannibalising the food industry's already slim margins.
Platforms such as Uber Eats and Deliveroo once started with reasonable rates of commission, however, now take approx 20-30% of the order.
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