Doing Rounds of The Kitchen Table
This week's fresh serve of news from around the Catering & Restaurant Industry.
Keep update with latest Products in Catering Equipment & Restaurant Equipment, Food Trends, & Business Tips from around the web.
An Aussie pub, bar or restaurant is tagged on Instagram every 28 seconds
According to new research out this week, an Australian hotel, bar or restaurant is tagged on Instagram every 28 seconds.
Yet, 25 per cent of Australian hotels, bars and restaurants on Instagram are not actively publishing or engaging with users on the platform.
The report, published by social media management platform Hootsuite, states that 71 per cent of consumers make purchasing decisions based upon what they discover on social media, which gives Australian hospitality and tourism brands (that frequently use Instagram to engage consumers) the potential to grow their audience by up to ten times...
Improving the Restaurant Dining Experience Through Marketing Tactics
It's easy to separate your marketing efforts from everything else that goes into running a business, especially once people are inside your restaurant. When people think about marketing, its only purpose is to get guests in the door, but it’s so much more than that. It’s about improving the restaurant dining experience, too.
Marketing creates expectations and impressions of your restaurant well before a guest walks in. It can also influence their opinion of you when they leave. Here are some tactics to implement that will increase the number of guests, improve their experience, and get you more positive reviews...
Read MoreImproving the Restaurant Dining Experience Through Marketing Tactics
Explainer: where to from here on penalty rates?
In its long-awaited decision, the Fair Work Commission on February 23 reduced Sunday and public holiday penalty rates for over 700,000 workers covered in four awards for hospitality, fast food, retail and pharmacies, as part of the Modern Awards Review. The decision has inspired heated debate, both for and against. And the matter is far from resolved...
Read MoreExplainer: where to from here on penalty rates?
Q&A: How social media, word of mouth propelled Arby's first secret menu item
Whereas some consumers enjoy the routine of ordering their favorite menu items from a restaurant's steady list of offerings, others like to switch it up from time to time, asking for customized orders that aren’t necessarily printed on the restaurant's signage. And in recent years, some guests have gotten creative by ordering "secret menu items," which are original mash-ups of the restaurant's ingredients, typically attached to creative names that both the employees and guests can use to identify the unique creations...
Read MoreQ&A: How social media, word of mouth propelled Arby's first secret menu item
We’re Not 'Female Chefs,' Just Chefs
Michelin-starred chef Dominique Crenn shares her thoughts on Tom Kerridge's recent remarks that women might not have what it takes to run a kitchen and thrive as a professional chef
Earlier this week, British chef Tom Kerridge stirred up controversy by remarking that although he liked "girls in the kitchen," he felt that women lack "a lot of that fire in a chef's belly you need," and that ""That's probably why there [are] not so many female chefs,"" We asked two-Michelin-starred chef Dominique Crenn to share her thoughts on his comments...
Read MoreWe’re Not 'Female Chefs,' Just Chefs
Hungry Patrons Eat With Their Eyes – Get Your Signage Right
Your signage is an integral part of your restaurant marketing.
According to the Healthy Professor, we do indeed "eat with our eyes,""
Why is this? It's because the way food looks is one of the first criteria we use to judge the food we are about to eat.
And, when it comes to restaurants, the other visual aspects matter as well.
That’s why in this article we look at how hungry patrons eat with their eyes and why you need to get your signage right...
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